sag Archives - Radio Intelligence
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Simulcasting Radio Spots Online? Open your Checkbook

So which is the better strategy to monetize online radio? Featuring targeted spots built for the context and platform of online radio and the consumers who expect something relevant there? Or simulcasting the same spots you run on-air online? Well we can argue about which is better from a strategic standpoint (I certainly have made […]

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Posted in Advertising, AFTRA, fees, mark ramsey, mark ramsey media, Media, online, radio, radio industry, sag, simulcasting, spots, trends

Go Ahead – Kill Your Radio Stream

“Is it time to kill that clunky stream?” reads the headline in the Radio Ink piece.  It is an interview with the National Associate Director of SAG/AFTRA. First, the premise that a “clunky stream” is the norm, let alone the state of the art, is wrong. A clean stream is as close as some simple […]

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Posted in apple inc., clean stream, computing, dark radio, Internet Radio, iphone, itunes, mark ramsey, mark ramsey media, Media, online radio, radio, radio industry, radio ink, radio records, rights fees, RIU, sag, SAG/AFTRA, stream, streaming, your radio