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Blog Archives

How to Make Local Digital Sales More Effective

Local radio is now, more than ever, in the local media business. And that means not just selling spots or selling digital ideas that live around those spots.  It also means helping your current and potential clients create better media themselves and compete more effectively in the digital space your radio brand doesn’t own. But […]

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Posted in Advertising, anthony bratti, Audio, buzzboard, demo, digital, featured, local, mark ramsey, mark ramsey media, Media, neal polachek, q&a, radio, radio industry, radio station, RIU, sales, video, Videos, vsplash

Razorfish’s Clark Kokich – Radio must “Do or Die” – Part 2

This is part two of one of the most important interviews you will watch, read, or listen to this year. Clark Kokich is the chairman of Razorfish, the well-known international digital agency. He is also the author of a fabulous new book called Do or Die. Clark is at the forefront of the digital revolution and […]

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Posted in Advertising, agency, book, clark kokich, digital, do or die, interview, Interviews, mark ramsey, mark ramsey media, Media, radio, radio industry, Radio's Future, razorfish, RIU, sales

Razorfish’s Clark Kokich: Radio must “Do or Die” – Part 1

This is one of the most important interviews you will watch, read, or listen to this year. Clark Kokich is the chairman of Razorfish, the well-known international digital agency. He is also the author of a fabulous new book called Do or Die. Clark is at the forefront of the digital revolution and his perspective […]

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Posted in Advertising, agency, Audio, book, clark kokich, digital, do or die, featured, interview, Interviews, mark ramsey, mark ramsey media, Media, radio, radio industry, Radio's Future, razorfish, RIU, sales, video, Videos

Radio Sellers and Programmers are finally on the Same Side

Value to clients is about more than running ads.  And value to consumers is about more than simply playing music. That’s the new world of radio today. No longer is there a “sales side” or a “programming side.”  Nowadays there’s only one “side” and it’s the “value side.” Value to clients and consumers at the […]

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Posted in Audio, featured, federated, federated media, future, ideas, james derby, mark ramsey, mark ramsey media, Media, programming, radio, radio industry, Radio's Future, RIU, sales, same, sellers, side, value, video, Videos

Radio’s Game of Thrones

Recently I was visiting a client and sitting in on a sales meeting, when the GM flew in, looking as animated as I had ever seen him. It seems that a nearby sister-cluster’s sales team had thrown down the gauntlet. Not only did they have the gall to suggest they were a more potent sales […]

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Posted in competition, fun, game of thrones, mark ramsey, mark ramsey media, Media, radio, radio industry, Radio's Future, RIU, sales, sellers

Gordon Borrell on Radio’s “Miserable” Digital Sales Progress

Gordon Borrell is a fan of radio, but not of radio’s performance on the digital sales front. How are radio’s digital selling efforts different from those of other media platforms? It turns out they differ quite a lot. It’s a sad thing, says Borrell, and radio is on the verge of “blowing it.” You need […]

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Posted in Audio, borrell, borrell associates, digital, Digital Strategy, featured, gordon, mark ramsey, mark ramsey media, Media, miserable, progress, radio, radio industry, RIU, sales, strategy, training, tv, video, Videos

Tell the Second Story

Recently I was interviewed by a reporter for a major advertising trade, and she asked me whether broadcasters “see the light” that shines on future opportunities, or are they stuck in the past, defending an industry structure that will never be what it once was. Many do see that light, I explained.  And there are […]

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Posted in Advertising, Insights, mark ramsey, mark ramsey media, Media, radio, radio industry, Radio's Future, reach, RIU, sales, story

Creative Solutions for Radio Clients without Breaking the Bank

Sometimes the only thing standing between your radio brand and a new client is the right creative on the right platform.  Cash by Creative is built to solve that problem, according to CbC CEO Yaman Coskun. Having facilitated millions of dollars in new revenue for CBS Radio, CbC is now available to all broadcasters.  I’m […]

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Posted in Advertising, Audio, cash by creative, creative, featured, mark ramsey, mark ramsey media, Media, radio, radio industry, RIU, sales, spec, spot, syndicated, video, Videos, yaman coskun