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Is Your Media Business Doomed?

Is your media business DOOMED? Maybe not… And… Saturday Night Live says the future of advertising is NOT ads. It’s episode 42 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves about the coming collapse in broadcast TV advertising…despite a record year? And the fuzzy math assumptions about […]

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Posted in ads, Advertising, broadcast, business, collapse, doomed, fuzzy math, mark ramsey, Media, Media Unplugged, native, podcasts, ramsey-blog, revenue, saturday night live, screening room, sean parker, snl, tom asacker, tv, unplugged

Here’s What Radio Will Learn from This Week’s Republican Debates

So all the leading (and not so leading) Republican presidential contenders will be stretched across two stages at the end of this week in the first official debate of the election season. So what can radio learn from this political extravaganza? Well, consider what you will and won’t see. You’ll see little of any depth or seriousness. […]

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Posted in 2015, debate, learn, lesson, mark ramsey, mark ramsey media, Media, news/talk station, radio, radio industry, Radio's Future, ramsey-blog, republican, saturday night live, snl, station, strategy, talent

“Live and Local”? I Don’t Think So

It has been suggested that the new story for radio should be one of the oldest stories for radio: “We’re live and local.” This strikes me as perplexing for many reasons, not the least of which is that so much of radio is neither live nor local. Yet that doesn’t make it less popular or […]

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Posted in future, Insights, live, live and local, local, mark ramsey, mark ramsey media, Marketing Strategy, pandora, radio, radio industry, Radio's Future, ramsey-blog, saturday night live, spotify, trends