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Podcasting is Not a “Secret Weapon”

Recently Radio Ink asked whether podcasting was “the secret weapon” to attract younger listeners. That was based on reports from NPR (echoed by NPR’s Anya Grundmann at hivio recently) that, thanks in large part to on-demand content and digital distribution, “We’re seeing some very encouraging signs that younger people are coming into NPR that previously […]

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Posted in anya grundmann, mark ramsey, mark ramsey media, Media, npr, podcasting, podcasts, radio, radio industry, radio ink, Radio's Future, ramsey-blog, secret weapon