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Audio Advertisers: It’s Time To Make Spots Much Shorter

This was the headline: “Fox adopting YouTube’s Six Second Ad Format.” “This is the first time that a broadcast television company has committed to the ad format, which YouTube introduced last year,” the companies said. That means Fox TV will be airing six second spots across its platforms, including linear television. And don’t think that […]

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Posted in Advertising, agencies, fox, hivio, mark ramsey, radio, radio industry, ramsey-blog, roy williams, sellers, short, spots, trends, tv, wizard of ads, youtube

How Audio Advertising is Changing

What is the future of audio advertising? That’s what I set out to learn from a true expert: Kirsten Wolf, VP Media Director of Starcom Worldwide. While Kirsten doesn’t speak for the entire advertising industry, Starcom is unquestionably at the forefront of the audio advertising space. What are advertisers and buyers looking for from audio […]

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Posted in 2015, Advertising, Audio, festival, future, hivio, interview, Interviews, kirsten wolf, mark ramsey, mark ramsey media, Media, online radio, podcasting, radio, ramsey-blog, sellers, starcom, starcom worldwide, trends

Radio Sellers and Programmers are finally on the Same Side

Value to clients is about more than running ads.  And value to consumers is about more than simply playing music. That’s the new world of radio today. No longer is there a “sales side” or a “programming side.”  Nowadays there’s only one “side” and it’s the “value side.” Value to clients and consumers at the […]

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Posted in Audio, featured, federated, federated media, future, ideas, james derby, mark ramsey, mark ramsey media, Media, programming, radio, radio industry, Radio's Future, RIU, sales, same, sellers, side, value, video, Videos

Radio’s Game of Thrones

Recently I was visiting a client and sitting in on a sales meeting, when the GM flew in, looking as animated as I had ever seen him. It seems that a nearby sister-cluster’s sales team had thrown down the gauntlet. Not only did they have the gall to suggest they were a more potent sales […]

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Posted in competition, fun, game of thrones, mark ramsey, mark ramsey media, Media, radio, radio industry, Radio's Future, RIU, sales, sellers