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The Problem With Podcasting is NOT Discovery

If you were to survey most folks in the podcast space, they’d tell you that the primary problem they face is surfacing their content: Discovery. That, of course, is the natural perception you’d expect to find among people with too-small audiences who can’t reconcile the size of their audience with the scale of the always-on, […]

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Posted in attention, bravo, discovery, distribution, game of thrones, hbo, mark ramsey, mark ramsey media, Media, podcast, podcasting, podcasts, radio, radio industry, ramsey-blog, real housewives, serial, this american life

Your Audio Does Not Want to Go Viral

Everybody wants to go viral. It’s as if your little corner of fame or infamy is not complete unless you have some tidbit of content achieving the kind of exponential exposure that used to require things like, say, TV or radio. The same goes for those who create audio content and post it online with all […]

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Posted in Audio, buzzfeed, dan patrick, Digital Strategy, facebook, going viral, how to, howard stern, jenna weiss-berman, mark ramsey, mark ramsey media, Media, npr, online radio, podcasting, Public Radio, radio, radio industry, ramsey-blog, rush limbaugh, serial, this american life, viral, virality

What Radio Can Learn from TV

…and what TV learned from the Serial podcast. Disruption is rampaging through the TV industry, and there are a lot of lessons there for radio. That’s according to a great source: TV Guide Executive Editor Michael Schneider, who also c0-hosts the excellent KCRW podcast The Spinoff. Mike spoke with me at hivio, the audio future festival […]

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Posted in 2015, Audio, hivio, Interviews, kcrw, lessons, mark ramsey, mark ramsey media, Media, michael schneider, podcast, radio, ramsey-blog, serial, the spinoff, tv, tv guide, video

Pandora to Exclusively Stream Serial Podcast – and What It Means

Beginning later this month, Pandora becomes the exclusive streaming home for the uber-popular Serial podcast. And starting next year, Pandora adds Serial’s sister radio show/podcast This American Life (on what can only be a non-exclusive basis). I’ve been thinking about the consequence of this announcement, and here’s the best I can come up with: It’s good […]

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Posted in exclusive, mark ramsey, mark ramsey media, online radio, pandora, podcast, podcasting, podcasts, radio, radio industry, ramsey-blog, serial, slacker, spotify, streaming

Here’s How America’s Most Popular Apps Will Reshape Media

Look out! America’s most popular apps will reshape media! And… Was media’s “crisis of proliferation” predicted…back in 1976? It’s episode 28 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, the “Happy Birthday paradox” and HBO’s Westworld nudity PR stunt. Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what’s really […]

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Posted in 1976, Apps, controversy, copyright, crisis of proliferation, happy birthday, hbo, mark ramsey, Media, Media Unplugged, nudity, paradox, podcast, podcasts, popular, ramsey-blog, reshape, serial, tom asacker, tv show, unplugged, westworld

How Serial Went from Podcast to TV Show

Anyone who knows me or who has been following this blog for a while knows that I am a champion for the primacy of unique and compelling content. You see, media is really about two things: Content and distribution. And distribution channels are inherently dumb conduits that need to be filled with the stuff audiences […]

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Posted in Audio Trends, branding, channels, christopher miller, distribution, lego movie, mark ramsey, mark ramsey media, Media, phil lord, podcast, podcasting, podcasts, radio, radio industry, ramsey-blog, serial, series, tv

Snapchat goes Big Media and Amazon becomes a Movie Studio

Snapchat introduces Discover and goes from messaging to big media. Also: Amazon’s making their own original movies – here’s why the movie business will never be the same. Plus, Tom raves about Taylor Swift’s move to gobble up trademark protection to many of her phrases, while Mark rants about the utter absence of ideas for season […]

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Posted in amazon, big media, commercial, discover, disrupt, hollywood, mark ramsey, Media, Media Unplugged, movie, phantom, podcast, podcasts, popular, ramsey-blog, serial, snapchat, superbowl, taylor swift, tom asacker, trademark, unplugged

Your Audio Advertising Needs to be More Human

Alex Blumberg is the creator of the popular podcast Startup and founder of the new podcasting network, Gimlet Media. Given his deep background in public media, it’s fair to ask what anyone in the commercial audio space might learn from Alex about audio advertising. What the heck does he know, anyway? Well, Gimlet Media is […]

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Posted in Advertising, alex blumberg, Audio Trends, brands, consumers, gimlet, mailchimp, mailkeemp, mark ramsey, mark ramsey media, Media, podcasts, public media, radio, radio industry, ramsey-blog, serial, startup, this american life

Does This American Life’s “Serial” Signal a “Golden Age” for Podcasts? Nope.

Does This American Life’s “Serial” Podcast signal a new “Golden Age” for Podcasting? Nope. And we’re going to explain why. Also: Why is Beats crushing Bose – on YouTube? It’s episode 8 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we take the steam out of some overheated PR. […]

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Posted in ad, beats, bose, branding, clint eastwood, golden age, mailchimp, marco.org, mark ramsey, Media, Media Unplugged, podcast, podcasting, podcasts, pr, quartz, radio, radio industry, ramsey-blog, serial, this american life, tom asacker, wall street journal, youtube