seth godin Archives - Radio Intelligence
Blog Archives

Listeners are Blocking Radio Ads

Recently, Seth Godin penned a great piece on ad blocking. Yes, I know – you can’t block the ads on your local radio station. That’s the beauty of a linear, non-digital programming stream. Hooray! But actually, people block radio ads all the time. Every time a consumer switches stations or switches from radio to a […]

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Posted in ad-blocking, ads, Advertising, blocking, consumers, engagement, frequency, impact, mark ramsey, mark ramsey media, Media, pandora, radio, radio industry, radio spots, ramsey-blog, reach, seth godin

How to Get Rich with Online Video

Yes, you can get rich with online video – but not through YouTube. And… Paramount’s new business model makes theater owners AND consumers happy. It’s episode 23 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves about Google’s new chat-bot that can debate the meaning of life, how Sony Music is […]

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Posted in artists, comicbookgirl19, consumer, disfavor, disney, get rich, j.j. abrams, jeff schmidt, mark ramsey, Media Unplugged, paramount, podcast, podcasts, ramsey-blog, screw you, seth godin, silicon valley, sony, south park, spotify, star wars, theater, tom asacker, vimeo, youtube

Music Discovery is Overrated

Last week Seth Godin penned a piece titled “Discovery Fatigue.” In it he argued that a little bit of discovery goes a long way, and the zeal to discover at the beginning of something wanes as time and life go on. Seth offers three reasons for this: First, once you’re busy with what you’ve got, […]

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Posted in avengers, discovery, malcolm gladwell, mark ramsey, mark ramsey media, Media, movie, overrated, radio, radio industry, Radio's Future, ramsey-blog, seinfeld, seth godin, songs, tv

Advertising is Dead; Long Live Advertising

Interruption marketing is bad. Right? People hate ‘em – those ads that stop you from enjoying the content you love – blah! But wait, if this type of advertising is so bad – so hated, then how come there’s more of it now than ever? There are more spots on TV than ever. In 2009, for example, […]

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Posted in Advertising, cable, dead, interruption, mark ramsey, mark ramsey media, marketing, Media, pandora, permission, podcasts, radio, ramsey-blog, seth godin, spotify, tv

What’s Wrong With Radio Contests…

Are you doing contests all wrong? Why yes, I think so. Seth Godin makes a point about the wrong questions to ask before crowdfunding, but they also turn out to be the wrong questions to ask before we expect anything from an audience. He writes: A friend explained to me all the reasons for her […]

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Posted in bikram, contest, Contesting, crowdsource, force for change, indiegogo, mark ramsey, mark ramsey media, Media, omaze, pay your bills, prize pigs, radio, radio industry kickstarter, radiotopia, ramsey-blog, seth godin, star wars

About Seth Godin’s “End of Radio”

Radio broadcasters have made much fuss about Seth Godin’s post this past week titled “an end of radio.” In it, Seth referenced the conversation he and I had eight years ago about the future of radio and how it would likely be impacted by access to unlimited online radio alternatives. It’s hard to believe our […]

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Posted in amp, beat, end, lite, mark ramsey, mark ramsey media, Media, mobile, Moble Audio, pandora, radio, Radio's Future, ramsey-blog, seth godin, spotify, uber, wktu

Ryan Holiday: How to Grow Your Media Brand the Silicon Valley Way

Quick Summary: How do today’s tech startups launch and scale big and fast? By using a new union of traditional and direct marketing and business development that adds up to one thing: Growth. How can radio and other media brands become “growth hackers”? Ryan Holiday is the former Director of Marketing for American Apparel. He has promoted […]

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Posted in Advertising, airbnb, branding, dropbox, future, groupon, growth hacker, Insights, Interviews, marc ecko, mark ramsey, mark ramsey media, marketing, Media, pr, radio, radio industry, ramsey-blog, ryan holiday, seth godin, tim ferriss, tucker max, Twitter

Radio has only Two Paths – and “Local” isn’t One

Today Seth Godin talks “Local.” Says Seth: Local media was an essential business for a century, largely for three reasons: 1. Broadcast signals and newspaper trucks could only travel so far, so ‘local’ was the natural category. 2. Commerce (and thus advertising) was local. 3. Interests tended to align locally as well. Today, of course, the signal travels […]

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Posted in arbitron, digital, Digital Strategy, local, local media, mark ramsey, Media, online radio, ppm, radio, radio industry, Radio's Future, ratings, seth godin

Radio: Is Anybody in Charge of your Fans?

It was my first visit to the Sundance Channel, and I was met with this visual: Not so much a “pop up” per se as in invitation to deepen a relationship which was at least strong enough to bring me to the page in the first place (and it didn’t “pop” during my second visit). […]

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Posted in branding, david siteman garland, email, facebook, mark ramsey, mark ramsey media, Media, popup, relationship, rise to the top, RIU, seth godin, social, Twitter

Seth Godin says Radio’s “Asset of the Future” is…

…not clicks or likes or views – it’s how many people want to hear from you tomorrow. From Seth: What all your local advertisers want is a connection to local people who want to hear from them. So your job is not to leverage FCC spectrum…your job is to find and nurture a connection with […]

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Posted in Advertising, borrell, conference, local, mark ramsey, mark ramsey media, Media, radio, radio industry, RIU, seth godin