simplicity Archives - Radio Intelligence
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Do Less Better

Everybody wants more. At least that’s what they say. We can be led astray by this, of course, because we can prove almost any point when we go to consumers and ask them “what if we also gave you this?” They will almost always say “yes.” This is true of new features to our products […]

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Posted in directory, google, Insights, maeda, mark ramsey, mark ramsey media, Media, podcasts, radio, radio industry, ramsey-blog, risd, simple, simplicity, songs

Why Doesn’t Radio use “Add to Calendar”?

I spend my day inviting others to meetings and accepting invitations from others. And I do it the same way you do, by sending or accepting those little “add to calendar” invitations. So here we are, radio broadcasters, driving tune-in to an appointment-based medium where appointments are clearly rewarded by Arbitron at ratings time. And […]

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Posted in add, add to calendar, appointment, arbitron, calendar, calendar invitation, facebook, invites, listener, mark ramsey, mark ramsey media, Marketing Strategy, Media, radio, radio broadcasters, radio industry, rewards, RIU, simplicity