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Radio: What Happened to BIG?

A few weeks ago I was very pleased and flattered to be part of the opening presentation at the Public Radio Program Directors Conference in Portland. The PRPD is always one of my favorite events because every single person in the room is on a content- and service-based mission to make their communities and the […]

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Posted in 2014, big, conference, dave ramsey, enduring, jonny quest, long tail, mark ramsey, mark ramsey media, Media, presentation, prpd, Public Radio, Radio's Future, ramsey-blog, small

The Unfortunate Farce of Radio Ratings

I just delivered a research project for a broadcaster in a relatively small market. The study contained the opinions of 600 people. Now this market, like virtually all markets, has its radio usage measured by Nielsen – in this case, by diaries. Do you know how long it takes Nielsen to recruit a sample in this […]

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Posted in facebook effectiveness, game of thrones, google, laughable, mark ramsey, mark ramsey media, Media, nielsen, pandora, radio, radio industry, ramsey-blog, ratings, small, spotify, tracy johnson