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Blog Archives

Media Unplugged – Is the New Apple Music a “Mess?”

Is the new Apple Music a mess? And… The new marketing muscle of your favorite movie stars. It’s episode 21 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves about Kaitlin Jenner’s first name, the mismatch between social media performance and actual TV ratings, and the journalist who tricked media outlets […]

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Posted in apple, apple music, chocolate, jeff schmidt, kaitlin jenner, mark ramsey, Media, Media Unplugged, mess, movie, music, podcasts, ramsey-blog, ratings, social media, stars, thin, tom asacker, tv, unplugged

Too Much Content Marketing, Not Enough Consumers?

When we all create content, nobody’s left to consume it! And… Will Facebook’s new Instant Articles wreck your favorite media brands? It’s episode 20 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus rants and raves on topics like crap articles with brand pedigrees, a silly plea for Google to […]

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Posted in ad age, baekdal, content marketing, crap, facebook, google, instant articles, itunes, jeff schmidt, lefsetz, mark ramsey, Media, Media Unplugged, movie projector, pizza hut, podcast, podcasts, ramsey-blog, social media, stitcher, tom asacker, uber, unplugged

Is Social Media “A Great Wasteland”?

Is social media “a great wasteland” of the modern media age? And…why is MSNBC launching daily Facebook videos that have nothing to do with the MSNBC brand? It’s episode 15 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Tom rants and raves on platforms mistaken for brands. Mark rants and […]

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Posted in actor, facebook, following, frequency, mark ramsey, Media, Media Unplugged, michael wolff, msnbc, new shows, podcasts, post, ramsey-blog, scenecast, sceneent.com, social media, social media today, talent, tom asacker, Twitter, wasteland, wrap

Will Half of Terrestrial Radio Stations Disappear?

A recent Borrell report provided a slew of predictions for the media space over the next ten years, but none was more alarming to radio broadcasters than Prediction No. 4: The prediction: Car-dashboard options diminish AM/FM radio listening. Half the terrestrial stations disappear. Only those with strongest and most valuable audiences remain. Smartphones become radios. […]

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Posted in borrell, diminish, gordon borrell, mark ramsey, mark ramsey media, Media, predictions, radio, radio industry, Radio's Future, ramsey-blog, research, shrink, social media, trends

Is Bob Hoffman’s Argument “Full of Crap”?

Tongues are wagging about NAB keynoter and self-styled “ad contrarian” Bob Hoffman’s profanity-laced critique of online advertising. Wagging for all the wrong reasons. See, Bob conveniently chose convenient facts and then conveniently wrapped those facts with absurd conclusions. On Online Advertising Says Bob: “the advertising industry has become the web’s lapdog – irresponsibly exaggerating the effectiveness […]

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Posted in 2014, ad contrarian, Advertising, bob hoffman, broadcasting, cotnent marketing, keynote, kraft, mark ramsey, mark ramsey media, marketing, Media, nab, P&G, pandora, radio, radio industry, Radio's Future, ramsey-blog, social media, youtube

Media Unplugged Ep 2 – Big Media Sheds Advertising and the NFL Says “Pay to Play”

This is episode 2 of Media Unplugged, the brand-spanking new podcast created by yours truly and that one-of-a-kind branding authority, consultant, speaker, and author, Tom Asacker. Every other week, Media Unplugged will go behind the big media spin to spell out what’s really happening and what it really means to media, brands, and consumers. This […]

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Posted in itunes, mark ramsey, Media, Media Unplugged, nfl, podcasts, radio, radio industry, ramsey-blog, rants, raves, sleepy hollow, social media, stitcher, super bowl, tom asacker

Social Media for Radio the #ChrisHardwick Way

What is this show @midnight that has exploded in ratings and social media buzz since its debut last October? And why should radio care? You should care because @midnight and its creator/host Chris Hardwick have cracked the code on how to use Twitter – and there’s much you can learn from their strategy. Writes The […]

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Posted in @midnight, buzz, chris hardwick, comedy central, Insights, mark ramsey, mark ramsey media, Media, nerdist, radio, radio industry, ramsey-blog, social media, strategy, tactics, Twitter

How Social Media Can Improve Your Radio Station’s Ratings

Why are you investing the time, energy, and effort you’re putting into social media? And more importantly, are you investing that energy right? I could write a post about tactical techniques to spike listenership via social media, but authorities like NuVooDoo will happily walk you through exactly that kind of campaign. Instead, I want to […]

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Posted in billy joel, demi lovato, hootsuite, how to, jimmy fallon, jon hamm, kevin bacon, lost remote, mark ramsey, mark ramsey media, Media, radio, radio industry, ramsey-blog, ratings, social media, tonight show, uberVU

Radio: You’re Messing Up on Facebook

Now that I have argued how Facebook has – and will continue to – gradually “un-like” your radio brand by blocking more of your content from the news feeds of fans who “like” your page, it’s time for me to remind you why Facebook is not only a great place for you to invest effort, […]

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Posted in email, facebook, Insights, mark ramsey, mark ramsey media, Media, radio, radio industry, ramsey-blog, sharing, social media

Radio: Your Facebook Page is Un-Liking You

This is directly from Facebook: We expect organic distribution of an individual page’s posts to gradually decline over time as we continually work to make sure people have a meaningful experience on the site. In other words, all that effort you go to to populate your Facebook page with useful content is increasingly wasted. Even […]

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Posted in ad age, database, derek halpern, Digital Strategy, distribution, email, facebook, Insights, list, mark ramsey, mark ramsey media, Media, radio, radio industry, ramsey-blog, social media