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Radio: Is Anybody in Charge of your Fans?

It was my first visit to the Sundance Channel, and I was met with this visual: Not so much a “pop up” per se as in invitation to deepen a relationship which was at least strong enough to bring me to the page in the first place (and it didn’t “pop” during my second visit). […]

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Posted in branding, david siteman garland, email, facebook, mark ramsey, mark ramsey media, Media, popup, relationship, rise to the top, RIU, seth godin, social, Twitter

Social Media is a Mirror

Why does a relatively small fraction of your audience “like” you on Facebook? Because, as Shama Kabani reminds us, you’re looking in the wrong mirror. Shama is a celebrated social media author, entrepreneur, and card-carrying member of the digerati (she is also a one-time interview subject on this blog). In a recent piece in Inc. […]

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Posted in broadcasting, cupcake, facebook, Inc., Insights, mark ramsey, mark ramsey media, marketing zen group, Media, media content, media efforts, media mirror, mirror, radio, radio broadcasters, radio industry, reflection, RIU, shama kabani, social, social media, using social media, world wide web

Radio has the Wrong Idea about Mobile Apps

…or at least, not completely the right idea. Consider the study from the IPG Media Lab and YuMe.com which examined “advertising in the wild” to assess the effects of “viewer distraction” in a TV-viewing habitat of numerous gadgets and gizmos. One of the conclusions was that “smartphones are a persistent companion to video content.” As the […]

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Posted in Apps, Insights, Internet Radio, ipg media lab, mark ramsey, mark ramsey media, Media, mobile, online radio, radio, radio industry, RIU, social, social tv, yume

Are You Set Up to Share or to Fail?

Although I quote my friend Seth Godin regularly, I rarely repost his thoughts in their entirety.  Today I am going to make an exception for a post which is, in every way, exceptional: Horizontal marketing isn’t a new idea.  But it is the new reality for just about every organization. Vertical marketing means the marketer […]

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Posted in branding, horizontal, Insights, mark ramsey, mark ramsey media, marketing, Marketing Strategy, Media, radio, radio industry, RIU, seth godin, sharing, social, social media, vertical