It was my first visit to the Sundance Channel, and I was met with this visual: Not so much a “pop up” per se as in invitation to deepen a relationship which was at least strong enough to bring me to the page in the first place (and it didn’t “pop” during my second visit). […]
Why does a relatively small fraction of your audience “like” you on Facebook? Because, as Shama Kabani reminds us, you’re looking in the wrong mirror. Shama is a celebrated social media author, entrepreneur, and card-carrying member of the digerati (she is also a one-time interview subject on this blog). In a recent piece in Inc. […]
…or at least, not completely the right idea. Consider the study from the IPG Media Lab and YuMe.com which examined “advertising in the wild” to assess the effects of “viewer distraction” in a TV-viewing habitat of numerous gadgets and gizmos. One of the conclusions was that “smartphones are a persistent companion to video content.” As the […]
Although I quote my friend Seth Godin regularly, I rarely repost his thoughts in their entirety. Today I am going to make an exception for a post which is, in every way, exceptional: Horizontal marketing isn’t a new idea. But it is the new reality for just about every organization. Vertical marketing means the marketer […]
