So let’s say you’re a radio station that attracts a male audience, but when play-by-play airs on another station, BOOM – off go listeners from your station to theirs. What do you do when your fans want to hear that play-by-play and they leave your station to hear it? Well, consider this: What if they […]
Communicating the FOX Sports TV Way
Recently I was given a slim but potent handbook made for FOX Sports’ TV commentators. It was created by FOX’s David Hill in 2010. Every one of their commentators gets a copy of this terrific little gem, and I wanted to share some of its highlights with you, since the lessons apply to communicators in […]