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Radio Listeners Have More Sex

A recent study set out to determine the difference between hearing music aloud and together with others (the way radio tends to be consumed) versus hearing that music alone (e.g., via earbuds or headphones). The study, sponsored by Sonos and Apple Music, came to this conclusion (reported in Mashable): With music being played aloud, families […]

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Posted in apple music, love, mark ramsey, mark ramsey media, mashable, Media, pandora, radio, Radio's Future, ramsey-blog, research, sex, sonos, spotify, valentine's day

Forget about Share-of-Ear

“Share-of-ear.” It’s a mantra among broadcasters nowadays. And I’m going to explain why you should forget about it. You know what it means: We compare the time listened to radio with time devoted to other audio forms: Online radio, podcasting, mp3’s, whatever. The theory holds that any platform’s “share-of-ear” comes largely at the expense of […]

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Posted in Audio, Audio Trends, consumers, ear, genre, listening, mark ramsey, mark ramsey media, Media, of, online radio, potential, radio, Radio's Future, ramsey-blog, research, share, share-of-ear, spotify, trends

Why Slacker is Radio’s Best-Kept Secret

How can terrestrial radio partner with online radio for the benefit of both? That’s just one topic tackled by Duncan Orrell-Jones, CEO of Slacker Radio. In this Q&A from hivio, the audio future festival, Orrell-Jones outlines Slacker’s business strategy and how it contrasts with the strategies of more familiar names like Pandora or Spotify. Slacker’s […]

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Posted in 2015, apple music, duncan orrell-jones, hivio, interview, Interviews, mark ramsey, Media, online radio, pandora, radio, ramsey-blog, slacker, spotify, strategy, streaming

How Spotify’s Data Insights Propel Their Strategy

What if music genres are a lot less important to how listeners tune in music than “use case” moments? That is, what if what you want to do while you’re listening is more important than the genre you are listening to? That’s just one insight from Spotify’s deep dive into their massive dataset. Think about […]

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Posted in 2015, Audio, brian benedik, data, deep dive, hivio, Insights, learning, mark ramsey, mark ramsey media, Media, moments, online radio, presentation, radio, ramsey-blog, spotify, streaming, use case

Pandora to Exclusively Stream Serial Podcast – and What It Means

Beginning later this month, Pandora becomes the exclusive streaming home for the uber-popular Serial podcast. And starting next year, Pandora adds Serial’s sister radio show/podcast This American Life (on what can only be a non-exclusive basis). I’ve been thinking about the consequence of this announcement, and here’s the best I can come up with: It’s good […]

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Posted in exclusive, mark ramsey, mark ramsey media, online radio, pandora, podcast, podcasting, podcasts, radio, radio industry, ramsey-blog, serial, slacker, spotify, streaming

You’ll Never Guess How Much Music Matters to Millennials!

You’ll never guess how much music matters to Millennials! And… What happens when Stars ARE the Network? It’s episode 29 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, Playboy says “goodbye” to nudity, Meryl Streep thinks there aren’t enough female movie critics, and there’s actually something called “Paranormal Date.” Brand authority Tom Asacker […]

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Posted in branding, date, female, mark ramsey, matters, Media, Media Unplugged, meryl streep, millennials, movie critics, music, network, nudity, pandora, paranormal, paranormal date, playboy, podcasts, ramsey-blog, spotify, stars, tom asacker, unplugged, vevo, youtube

The New Auto Dashboard Isn’t as Scary as Radio Thinks

Every time there’s some new innovation out there which enhances the choice set available to consumers who want to hear audio entertainment or information, a chill runs up the spine of every broadcaster, because with such a large fraction of listening, radio seems to stand more to lose than to gain from the expansion of […]

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Posted in apple, auto, car, coke, connected car, dashboard, doom, edison, fox news, future, libsyn, mark ramsey, mark ramsey media, Media, mobile, nike, pandora, podcasts, radio, radio industry, Radio's Future, ramsey-blog, spotify, taylor swift, trends

How to Get Rich with Online Video

Yes, you can get rich with online video – but not through YouTube. And… Paramount’s new business model makes theater owners AND consumers happy. It’s episode 23 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves about Google’s new chat-bot that can debate the meaning of life, how Sony Music is […]

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Posted in artists, comicbookgirl19, consumer, disfavor, disney, get rich, j.j. abrams, jeff schmidt, mark ramsey, Media Unplugged, paramount, podcast, podcasts, ramsey-blog, screw you, seth godin, silicon valley, sony, south park, spotify, star wars, theater, tom asacker, vimeo, youtube

Spotify after Apple Music – Brian Benedik at hivio 2015

What’s in store for Spotify now that we’re living in a post-Apple Music world? That’s what I discussed with Brian Benedik, Spotify’s North American VP for Advertising and Sponsorships at hivio 2015. Some of the questions Brian addresses: In its news releases Spotify seems to refer to “audio shows” rather than “podcasts.” Why? Spotify has […]

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Posted in 2015, Advertising, apple, apple music, brian benedik, hivio, mark ramsey, mark ramsey media, Media, music, podcasts, ramsey-blog, spotify, taylor swift

What Apple Music’s Streaming Radio Station REALLY Means

In part one of the slicing of Apple Music, I looked at the all-you-can-eat streaming service itself. Today, in part two, I go inside the strategy behind Apple Music’s streaming radio station, Beats 1. What is Beats 1? It is “Apple’s first 24/7 worldwide radio station.” Special? Innovative? No (and does Zane really not have […]

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Posted in apple, apple music, daniel ek, Internet Radio, jimmy iovine, mark ramsey, mark ramsey media, Media, music, pandora, radio, radio industry, ramsey-blog, spotify, tim cook, tim westergren, zane lowe