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Radio’s Crisis of Personality

One of radio’s greatest advantages relative to competing media are its personalities – or at least that could be an advantage. But a “personality” isn’t simply a voice on the air. For a personality to matter he or she must be a genuine talent, someone with “star power” who magnetizes an audience because he or she is […]

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Posted in bob and tom, casey kasem, dick clark, dj's, elvis duran, famous, hosts, howard stern, mark ramsey, mark ramsey media, Media, most, online, Personalities, podcasting, radio, radio industry, Radio's Future, ramsey-blog, ryan seacrest, satellite, soylent green, star, talent, wolfman jack

What Radio Can Learn from a YouTube Star

What’s the difference between a media brand and an individual with 50 million YouTube views? Nothing! Andrea Russett is a YouTube phenomenon. She has amassed over 700K Twitter followers, 1 million YouTube subscribers, 1.1 million Instagram followers, and 50 million YouTube views. Speaking with me at hivio 2014 with her manager Phil Becker, here are some of the […]

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Posted in 2014, andrea russett, hivio, hivio 2014, interview, mark ramsey, mark ramsey media, Media, phil becker, radio, radio industry, ramsey-blog, sensation, star, talent, youtube

“What Else Ya Got?”

Not long ago I was pitching a TV project to a cable network programming head. It wasn’t quite the right fit, evidently, and he told me so. But then he asked a question I hadn’t expected: “What else ya got?” Um, that’s it, I’m afraid! I had one project in mind and that was the […]

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Posted in fresh, ideas, innovations, Insights, KISS, mark ramsey, mark ramsey media, Media, mix, new, radio, radio industry, ramsey-blog, star