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What if Distribution is King and Content is Crap?

Maybe distribution is king! And… Content is crap. Plus, rants and raves on the ridiculous controversy over Starbucks’ holiday red cup and REI’s Black Friday gimmick. It’s episode 31 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button […]

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Posted in branding, content, distribution, holiday, king, lefsetz, mark ramsey, Media, Media Unplugged, podcasts, radio, ramsey-blog, red cup, rei, starbucks, tom asacker, unplugged

The New Auto Dashboard: Is Radio Screwed?

Last week, Google announced Android Auto, which – like Apple’s CarPlay – aims to fully fulfill the promise of the so-called connected car. Watch this video to see an illustration of how the platform integrates music, both from Google Play and from third party apps like Pandora or iHeartRadio: So what does this mean for […]

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Posted in Advertising, android auto, apple, Audio, Automotive, carplay, chelsea handler, family ties, future, google, google play, howard stern, iheartradio, infotainment, Internet Radio, itunes radio, mark ramsey, mark ramsey media, Media, Moble Audio, nielsen, pandora, radio, radio industry, Radio's Future, ramsey-blog, refresher, sean hannity, spotify, starbucks, stitcher, tunein

Radio’s REAL Problem on the New Auto Dashboard

Yesterday I wrote that some auto industry analysts believe radio needs to be easy to find and use on the new auto dashboard because ease of discovery and use will trump any discussion of how good or bad the actual content is. In other words, consumers are not likely to seek out great content they […]

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Posted in amc, auto, Automotive, car, dashboard, Digital Strategy, Insights, mark ramsey, media mark ramsey media, mobile, nordstrom, Public Radio, radio, radio industry, Radio's Future, ramsey-blog, starbucks, technology, walking dead

Does Radio “Need a New Story”?

Sometimes I just want to scream. Like when I read a piece in Radio Ink titled “Consumers do not know about the Power of Radio.” That’s right. With five radios in every household and radio presumably being a part of virtually everyone’s daily habit, we consumers “do not know about the power of radio.” We […]

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Posted in active, arbitron, Insights, like, love, mark ramsey, mark ramsey media, Media, passive, power, radio, radio industry, radio ink, starbucks, story

Innovation in Radio is Stupid

It was a company district manager in Southern California who first observed the strange beverage that Starbucks’ competitors were offering – it was cold and frothy almost like a milkshake, but spiked with coffee. “We should have something like this,” she told Starbucks’ International President Howard Behar, who agreed. So Behar took the idea back […]

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Posted in experimentation, howard behar, howard schultz, innovation, Insights, jonathan fields, mark ramsey, mark ramsey media, Media, radio, radio industry, Radio's Future, risk, RIU, starbucks, stupid, uncertainty