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Audio is a Feature, Not an Industry

So what does it mean when the radio industry headlines lead with debt-burdened iHeartMedia and this: iHeartMedia Battles Angry Creditors as Bankruptcy Looms. What does it mean when the next headline is about Cumulus, and this quotation: “Q4 and 2015 results dismal as radio’s decline shows no signs of stabilization.” What does it mean when CBS announces their […]

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Posted in apple, apple music, Audio, cbs, cumulus, debt, feature, future, iheartmedia, industry, mark ramsey, Media, online radio, pandora, radio, radio industry, Radio's Future, ramsey-blog, rdio, spotify, startup, streaming, trends

Your Audio Advertising Needs to be More Human

Alex Blumberg is the creator of the popular podcast Startup and founder of the new podcasting network, Gimlet Media. Given his deep background in public media, it’s fair to ask what anyone in the commercial audio space might learn from Alex about audio advertising. What the heck does he know, anyway? Well, Gimlet Media is […]

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Posted in Advertising, alex blumberg, Audio Trends, brands, consumers, gimlet, mailchimp, mailkeemp, mark ramsey, mark ramsey media, Media, podcasts, public media, radio, radio industry, ramsey-blog, serial, startup, this american life

How to Make Your Message “Viral” – Growth Hacker Mark Middo at hivio 2014

How do you make your audio brand go “viral”? Mark Middo should know. He’s a “growth hacker,” an entrepreneur who builds growth into the DNA of his product at low cost and without spending big money on marketing or advertising. Growth hacking is at the heart of how today’s hot tech startups get off the ground. No […]

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Posted in 2014, 5 minute business, growth hacker, hivio, Mark Middo, mark ramsey, mark ramsey media, Media, radio, radio industry, ramsey-blog, startup, tech, viral