From Nielsen (via All Access): Americans spend 87% of their AM/FM radio listening tuning into their three favorite stations (based on the amount of time spent with each). What’s more interesting is that 58% of all listening goes to just one station, the listener’s favorite (called the ‘1st Preference’ station, or P1) Let’s break this down. […]
So all the leading (and not so leading) Republican presidential contenders will be stretched across two stages at the end of this week in the first official debate of the election season. So what can radio learn from this political extravaganza? Well, consider what you will and won’t see. You’ll see little of any depth or seriousness. […]
Does your radio station have a batch of DJ blogs? Here are 7 reasons why they may be a waste of time, effort, energy, and resources – especially on music-oriented stations: 1. A blog requires a strong point of view, and many DJ’s don’t have one In fact, in many cases a strong point of […]
When we say things like “let’s whip up a better story for radio to convince folks how important it is in their lives” we are fighting an impossible battle for this reason: “Radio” is not a brand. “Radio” is a distribution platform for brands, where the brands can, should, and do live on other platforms, […]
We focus a lot on expectations: Brands need to live up to them. True enough. But there’s another side to that equation. If lots of brands have similar expectations and everyone is living up to them, you have satisfied expectations but you may not have one brand which stands out from the crowd. You may […]
In a content-driven, anything – anytime world, the advantage shifts from radio stations to personalities and the entities that own or license them. In the long run, fans of radio will be fans of personalities. And how will those fans seek out those personalities? By the names of their stations – or by the much more […]
