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Too Much Content Marketing, Not Enough Consumers?

When we all create content, nobody’s left to consume it! And… Will Facebook’s new Instant Articles wreck your favorite media brands? It’s episode 20 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus rants and raves on topics like crap articles with brand pedigrees, a silly plea for Google to […]

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Posted in ad age, baekdal, content marketing, crap, facebook, google, instant articles, itunes, jeff schmidt, lefsetz, mark ramsey, Media, Media Unplugged, movie projector, pizza hut, podcast, podcasts, ramsey-blog, social media, stitcher, tom asacker, uber, unplugged

Is Online Video Killing the TV Star? No!

Is online video killing the TV star? Absolutely not! Also: What does it mean when the debut novel from a YouTube star breaks records and outsells even Harry Potter? It’s episode 9 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! And if you’re reading […]

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Posted in advertisers, content, google, harry potter, itunes, jeff schmidt, jk rowling, killing, mark ramsey, Media, Media Unplugged, online, original, peter pan live, podcast, podcasts, ramsey-blog, record, stitcher, tom asacker, tv star, tweet, unplugged, viacom, video, youtube, zoella

Media Unplugged Ep 2 – Big Media Sheds Advertising and the NFL Says “Pay to Play”

This is episode 2 of Media Unplugged, the brand-spanking new podcast created by yours truly and that one-of-a-kind branding authority, consultant, speaker, and author, Tom Asacker. Every other week, Media Unplugged will go behind the big media spin to spell out what’s really happening and what it really means to media, brands, and consumers. This […]

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Posted in itunes, mark ramsey, Media, Media Unplugged, nfl, podcasts, radio, radio industry, ramsey-blog, rants, raves, sleepy hollow, social media, stitcher, super bowl, tom asacker

Here’s Why Radio Will Have a Tough Time on Mobile Phones

The battle for real estate and attention on mobile devices is even tougher than you think. This past week Techcrunch reported on a study by comScore which indicated… U.S. users are now spending the majority of their time consuming digital media within mobile applications. That means mobile apps, including the number 1 most popular app […]

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Posted in amazon, apple, Audio, eBay, facebook, FM on Mobile Phones, google, mark ramsey, mark ramsey media, Media, mobile, Moble Audio, nextradio, pandora, phone, radio, radio industry, ramsey-blog, spotify, stitcher, techcrunch, yahoo

Maybe You’re Thinking about Digital for Radio All Wrong

What do VC’s look for when they invest in the startups which threaten mega-industries like radio? Marc Andreessen, VC and cofounder of Netscape, spelled out the formula in an HBR Ideacast episode with his former partner Jim Barksdale. Here’s what Andreessen and investors like him look for: A large incumbent… In an established industry… With a […]

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Posted in AGOGO, bundle, Digital Strategy, harvard business review, hbr, ideacast, innovator's dilemma, Insights, Internet Radio, jim barksdale, marc andreessen, mark ramsey, mark ramsey media, Media, netflix, pandora, radio, radio industry, Radio's Future, ramsey-blog, spotify, stitcher, swell, unbundle

The New Auto Dashboard: Is Radio Screwed?

Last week, Google announced Android Auto, which – like Apple’s CarPlay – aims to fully fulfill the promise of the so-called connected car. Watch this video to see an illustration of how the platform integrates music, both from Google Play and from third party apps like Pandora or iHeartRadio: So what does this mean for […]

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Posted in Advertising, android auto, apple, Audio, Automotive, carplay, chelsea handler, family ties, future, google, google play, howard stern, iheartradio, infotainment, Internet Radio, itunes radio, mark ramsey, mark ramsey media, Media, Moble Audio, nielsen, pandora, radio, radio industry, Radio's Future, ramsey-blog, refresher, sean hannity, spotify, starbucks, stitcher, tunein

How to Measure NPR’s Success in a Digital Age

Is NPR’s performance on the digital front a sign that radio’s digital evolution has stalled? Or, worse, that it’s just a big hairy mistake? So says would-be town crier Richard Harker. Harker’s basic point is right on: Broadcasters should direct some of their innovative attention towards content on traditional radio channels and not only experiment […]

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Posted in AGOGO, digital, itunes, linear, mark ramsey, mark ramsey media, Media, news, npr, Public Radio, ramsey-blog, richard harker, stitcher, swell, transformation, trends

Whatever Happened to Podcasting?

[A longer version of this post appeared in NetNewsCheck] “Podcasting” is the term describing the creation and consumption of on-demand video and especially audio. It was the “next big thing” – about six or seven years ago. And today? Not so much. That doesn’t mean there isn’t a lot of podcasting going on out there. […]

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Posted in Adam Carolla, AGOGO, apple, Audio, comedy, entertainment, future, Insights, libsyn, marc maron, mark ramsey, mark ramsey media, Media, podcasting, podcasts, radio, radio industry, ramsey-blog, slate political gabfest, stitcher, strategy