story Archives - Radio Intelligence
Blog Archives

The Power of Audio Storytelling

Robert McKee is a teacher of Story and author of the classic book Story. Style, Structure, Substance and the Principles of Screenwriting. Past students of Mr. McKee’s include people like Peter Jackson, Russell Brand, Jimmy Fallon, Julia Roberts, Geoffrey Rush, Kirk Douglas, David Bowie, Meg Ryan, John Cleese, and many more. McKee is hosting an […]

See more ›

Posted in Audio, business, Interviews, los angeles, mark ramsey, mark ramsey media, Media, power, powerpoint, radio, ramsey-blog, robert mckee, story, storynomics, storytelling

The Media Are Wrong About Brian Williams

How the media got the Brian Williams story all wrong. And… Hey newspapers! Want a younger video audience? Try a sock puppet! It’s episode 13 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, Tom rants about Cindy Crawford’s face and so much more, while Mark rants about HLN’s pathetic “News […]

See more ›

Posted in brian williams, cindy crawford, hln, mark ramsey, Media, Media Unplugged, nbc, news and a movie, newspaper, podcast, podcasts, ramsey-blog, sock puppet, story, tom asacker, unplugged, video, wrong, younger audience

How to Make News Stories go Viral

How do you make a news story go viral? Also: Marriott – it’s a hotel chain; no, it’s a film studio! And what that means for all brands. It’s episode 11 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, Tom rants about the Pope who pulls no punches and Mark rants about TV’s Celebrity Apprentice, […]

See more ›

Posted in celebrity apprentice, chain, donald trump, film studio, hotel, mark ramsey, marriott, Media, Media Unplugged, news, podcast, podcasts, pope, punch, ramsey-blog, rant, rave, story, tom asacker, unplugged, viral

Bob Iger’s Lessons for Radio

Disney chief Bob Iger is on the cover of the new issue of Fortune, pictured in front of Star Wars’ legendary Millennium Falcon. I can’t imagine a picture that could speak more loudly about content and branding and distribution and the role of fan passion in powering a media behemoth. Highlights of the piece in The […]

See more ›

Posted in bob iger, content, digital, disney, facebook, fortune, Insights, interactive, mark ramsey, mark ramsey media, Media, radio, radio industry, Radio's Future, ramsey-blog, sheryl sandberg, story, technology, the wrap

What Radio Can Learn from Pixar – Emma Coats at hivio 2014

If your brand is a story, then how can you best bring that story to life? Who knows more about story that the artists who work at Pixar – past, present, and future? In this conversation from hivio 2014, the audio future festival, Mark Ramsey talks with former Pixar story artist Emma Coats. Emma got […]

See more ›

Posted in 22 rules, Audio, broadcasting, emma coats, future, hivio, ideas, mark ramsey, mark ramsey media, Media, pixar, radio, radio industry, ramsey-blog, story, story-telling, trends

Does Radio “Need a New Story”?

Sometimes I just want to scream. Like when I read a piece in Radio Ink titled “Consumers do not know about the Power of Radio.” That’s right. With five radios in every household and radio presumably being a part of virtually everyone’s daily habit, we consumers “do not know about the power of radio.” We […]

See more ›

Posted in active, arbitron, Insights, like, love, mark ramsey, mark ramsey media, Media, passive, power, radio, radio industry, radio ink, starbucks, story

Do you Talk to your Listeners?

“Will you talk to me?” I mean, one-on-one? It’s my observation that most program directors spend infinitely more time talking to the ratings reports than talking to actual listeners.  Needless to say, this confuses input (listeners) and outcome (ratings). As a practitioner of consumer research, I’m not foolish enough to believe that one conversation with […]

See more ›

Posted in consumers, feedback, Insights, listeners, mark ramsey, mark ramsey media, Marketing Strategy, Media, radio, radio industry, ratings, RIU, story, talk

Tell the Second Story

Recently I was interviewed by a reporter for a major advertising trade, and she asked me whether broadcasters “see the light” that shines on future opportunities, or are they stuck in the past, defending an industry structure that will never be what it once was. Many do see that light, I explained.  And there are […]

See more ›

Posted in Advertising, Insights, mark ramsey, mark ramsey media, Media, radio, radio industry, Radio's Future, reach, RIU, sales, story