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6 Reasons Your Station Should Do Perceptual Research

Perceptual research is survey-based research designed to build your brand and position it in a crowded marketplace. It’s strategic in nature, unlike the strictly tactical nature of music research (knowing the right songs to play is great, but if your formula is off-base or the brand is misaligned, don’t expect that listeners will pay attention). […]

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Posted in mark ramsey, mark ramsey media, Media, perceptual, radio, ramsey-blog, research, strategic