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Blog Archives

Radio Social Media Managers Are Near Tears

Yesterday I published a post that detailed how the typical radio station’s Facebook strategy is, at best, off-base, and at worst, non-existent. To coin a phrase, that post “went viral” and generated a bunch of response, most of which came privately (such is the fear of consequences in the radio industry). I’m going to share some of […]

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Posted in best practices, Digital Strategy, facebook, Insights, manager, mark ramsey, mark ramsey media, Media, radio, radio industry, radio station, ramsey-blog, social media, strategy

Breakthrough Digital Strategy for Radio – Federated’s James Derby

In radio, we are always talking about digital strategies, but how about seeing some actual strategies in action and the real audience and revenue results they generate? That’s why James Derby spoke at hivio, the audio future festival held a while back in LA. James has led the development of some of the boldest, most inventive, […]

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Posted in 2015, Audio, digital, digital marketing, federated, future, hivio, Interviews, james derby, local, los angeles, mark ramsey, Media, mobile, radio, ramsey-blog, sports, strategy

Here’s What Radio Will Learn from This Week’s Republican Debates

So all the leading (and not so leading) Republican presidential contenders will be stretched across two stages at the end of this week in the first official debate of the election season. So what can radio learn from this political extravaganza? Well, consider what you will and won’t see. You’ll see little of any depth or seriousness. […]

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Posted in 2015, debate, learn, lesson, mark ramsey, mark ramsey media, Media, news/talk station, radio, radio industry, Radio's Future, ramsey-blog, republican, saturday night live, snl, station, strategy, talent

See you at NAB and NMX

This week I’m pleased to be a featured speaker at NMX, which is concurrent with the NAB in Las Vegas. If you’re in town for either event, I invite you to come to my session, 7 Radio Lessons that can Transform Your Podcast. It’s on Tuesday, April 15 at 2pm. And if you’d like to […]

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Posted in 2015, 7 radio lessons, broadcasters, digital, las vegas, mark ramsey, mark ramsey media, nab, new media, nmx, podcast, podcasts, presentation, radio, radio industry, Radio's Future, ramsey-blog, speaker, strategy

How to Monetize your Online Radio Streams

Last week I published a piece using actual data from actual broadcasters that argued that their brands could make more money if streaming spots were monetized separately from over-the-air spots. That is, separate inventories have greater revenue potential than one simulcast pool. So how does a radio broadcaster maximize revenue from that online-only pool of […]

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Posted in how to, Internet Radio, mark ramsey, mark ramsey media, Media, monetize, online radio, radio, radio industry, ramsey-blog, revenue, sales, strategy, streaming, technology, triton

Radio Revenue: You Get What You Ask For

You get what you ask for. Last week Townsquare Media reported that about 30% of its revenue derived from non-spot sources in 2014 – 42% if you exclude recent acquisitions. And Townsquare isn’t alone. Check out how CBS (the entire company, not just radio) is shedding its dependence on advertising: CBS, which in addition to the CBS […]

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Posted in 40%, Advertising, cbs, mark ramsey, mark ramsey media, measurement, Media, nielsen, radio, radio industry, Radio's Future, ramsey-blog, revenue, sales, strategy, tom taylor, townsquare, trends

Who Says Radio Talent Can’t Compete with Hollywood?

I’ve watched with some bemusement a debate in broadcasting circles: Does it makes sense for broadcasters to embrace an abundance of digital tools – including video – to tell their stories and reach their audiences across platforms? Or should radio folks simply do better radio? After all, can you really compete with Hollywood? With ABC […]

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Posted in abc, branding, broadcasting, cbs, content marketing, guitar center, mark ramsey, Media, michelle phan, nbc, radio, radio industry, Radio's Future, ramsey-blog, strategy, talent, youtube

Can Digital Revenue “Make Up” Lost Traditional Radio Revenue?

Are you wasting your time nursing digital pennies and dimes when the “big money” is in the dollars that flow to your coffers from traditional agencies buying traditional radio in traditional ways? “Yes.” At least, that’s the opinion of one radio industry analyst, whose solution is to double-down on traditional revenue and the ratings methodology which […]

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Posted in Advertising, best buy, digital, Digital Strategy, dvd, future, Insights, itunes, mark ramsey, mark ramsey media, Media, monetization, napster, newspaper, over-the-air, radio, radio industry, Radio's Future, ramsey-blog, revenue, strategy, trends

Social Media for Radio the #ChrisHardwick Way

What is this show @midnight that has exploded in ratings and social media buzz since its debut last October? And why should radio care? You should care because @midnight and its creator/host Chris Hardwick have cracked the code on how to use Twitter – and there’s much you can learn from their strategy. Writes The […]

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Posted in @midnight, buzz, chris hardwick, comedy central, Insights, mark ramsey, mark ramsey media, Media, nerdist, radio, radio industry, ramsey-blog, social media, strategy, tactics, Twitter

Clip Interactive: Making Your Radio Mobile App Better

If you’re like me you get an empty feeling from too many radio mobile apps. The addition of podcasts and social links can’t mask the fact that the app is often little more than the audio stream with a fresh face. But is that all radio mobile apps should be? Clip Interactive doesn’t think so. […]

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Posted in app, bill freund, clip, clip interactive, interactive, Interviews, kink, mark ramsey, mark ramsey media, Media, mobile, portland, radio, radio industry, ramsey-blog, strategy