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Interacting with Audio Ads by Voice – XAPPMedia’s Pat Higbie

Is “touch” broken, when it comes to advertising? That’s the argument from XAPPmedia CEO Pat Higbie in this presentation from hivio 2015, the audio future festival. So what’s not broken? Your ability to activate advertising outcomes with your voice. Especially using mobile devices and when you’re on-the-go. XAPPmedia’s XAPP Ads are interactive audio ads that […]

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Posted in 2015, Advertising, hivio, interaction, mark ramsey, Media, monetization, online radio, pat higbie, radio, radio industry, ramsey-blog, streaming radio, touch, voice, xapp, xappmedia

“Pandora Helps Apple Sell More Music”

Maybe it’s time to stop asking Pandora how they feel about Apple’s pending entry into the streaming radio marketplace and start asking Spotify the same question. So argues GigaOm in this piece. And just-released data from the NPD Group tell the tale: One third (38 percent) of U.S. consumers surveyed reported that it is still […]

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Posted in apple, gigaom, Internet Radio, mark ramsey, mark ramsey media, Media, music sales, online radio, pandora, radio, radio industry, spotify, streaming radio, trends