study Archives - Radio Intelligence
Blog Archives

Survey: Radio Managers Anticipate Dramatic Rise in Digital Revenue

In the first release from a new study Mark Ramsey Media just conducted among radio industry thought-leaders, managers expect a dramatic rise in the fraction of their overall revenue that will derive from digital sources. The study was conducted by telephone in November and December, 2014, among more than 100 top-50 market radio General Managers, Sales […]

See more ›

Posted in digital, industry, mark ramsey, mark ramsey media, Media, projections, pulse, radio, radio industry, Radio's Future, ramsey-blog, research, revenue, study, survey

Do People Really REALLY want FM on their Mobile Phones?

Another study from NAB has been issued which supports the notion that consumers want FM on their mobile phones. And, like all studies about what people WILL do rather than what they HAVE DONE in the past, it’s flawed. You can ask people what they value and what they have done and they will give […]

See more ›

Posted in cell phones, fm, FM on Mobile Phones, Insights, mark ramsey, mark ramsey media, Media, mobile phones, nab, radio, radio industry, RIU, study

What Matters When the Spots Come On?

I’ve been on vacation in a remote corner of India, so you’ll forgive me for not paying more attention to the recent Coleman study of the impact of spots on listeners and the stations they listen to. Personally, I find these regular studies of the effects of advertising on listenership to be tiresome. Why are […]

See more ›

Posted in Advertising, arbitron, coleman, come, commercials, mark ramsey, Media, on, radio, radio industry, research, RIU, study, what happens