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Innovation in Radio is Stupid

It was a company district manager in Southern California who first observed the strange beverage that Starbucks’ competitors were offering – it was cold and frothy almost like a milkshake, but spiked with coffee. “We should have something like this,” she told Starbucks’ International President Howard Behar, who agreed. So Behar took the idea back […]

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Posted in experimentation, howard behar, howard schultz, innovation, Insights, jonathan fields, mark ramsey, mark ramsey media, Media, radio, radio industry, Radio's Future, risk, RIU, starbucks, stupid, uncertainty