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Christian Music Radio: 10 Secrets of Success Revealed

Nobody had ever done this before. What if you take the leading programmers to one popular format and ask them a slew of in-depth questions about the way they program their stations, how they conduct fundraising, how they market and what they spend, how they perceive the priorities for their brands, etc? Then what if you […]

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Posted in 10, 2015, best practices, broadcasters, christian, Christian Radio, cmb, mark ramsey, mark ramsey media, Media, momentum, music, radio, ramsey-blog, research, revealed, secrets, success, switchfoot, trends

Here’s to Failure!

Nobody wants to fail. Yet we inherently know that without taking risks – without risking exactly the failure we fear so much – the big successes are likely to remain out of reach. Recently I was with a Broadway theater producer – someone who has produced famous shows you know quite well – and he […]

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Posted in big success, biggest failure, broadway, fail, failure, fear, hits, mark ramsey, mark ramsey media, Media, radio, radio industry, Radio's Future, reacher, remains, risk, RIU, success, the failure

Radio: A Sure Path to Lower Ratings

So the early results are in in the battle between DirecTV and Viacom, and they’re not pretty – for Viacom. Thanks to a deal dispute, Viacom has been off DirecTV for several days.  That is, distribution – attention – has been reduced.  And the impact has been dramatic. According to the LA Times, Nickelodeon’s ratings […]

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Posted in attention, consumer, decrease, directv, distribution, high definition television, intention, lower, mark ramsey, mark ramsey media, matter, Media, mtv, radio, radio broadcasters, radio industry, Radio's Future, rating, ratings, RIU, spongebob squarepants, success, vh1, viacom