surprise Archives - Radio Intelligence
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The Power of Just Because

Spend enough time around any mature, successful industry – radio included – and you’ll find an environment that isn’t necessarily welcoming new ideas unless those new ideas are attached to a firm business plan. On one hand, how can you blame folks for this? After all, shouldn’t everything we do at one stage or another […]

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Posted in desire, Insights, just because, mark ramsey, mark ramsey media, Media, radio, radio industry, Radio's Future, ramsey-blog, ROI, slack, surprise

The Importance of Surprising the Audience

We focus a lot on expectations:  Brands need to live up to them.  True enough. But there’s another side to that equation.  If lots of brands have similar expectations and everyone is living up to them,  you have satisfied expectations but you may not have one brand which stands out from the crowd. You may […]

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Posted in david nevins, emmy, homeland, kcrw, mark ramsey, mark ramsey media, Media, radio, radio industry, Radio's Future, RIU, showtime, station, surprise