Are smartphones killing websites? And… Facebook is losing its cool among teens. Plus, rants and raves about IHOP (or is it IHOB?), the “Truth Initiative,” and more. It’s episode 84 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if […]
According to a new global media habits study from Kantar Millward Brown, if you think your audience hates advertising now, just wait. It is about to get a lot worse. The study spanned 39 countries and 23,907 interviews, including populations representing Gen X (35–49), Gen Y (20–34) and Gen Z (16–19). According to the report: It’s particularly […]
A recent Piper Jaffray report focused on the behaviors of teenagers and the consequence of trends in those behaviors. One of the questions asked teens what percentage of their time was spent listening to music in the following categories: mp3′s, Pandora, local radio, other streaming radio (e.g., Spotify, Songza, etc.), CD’s, or SiriusXM. The result: […]
