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The End of Advertising?

We all know the folks in the print business are being squeezed by digital. At the New York Times total revenue fell 1% while Gannett Co. reported revenues down almost 9%. And remember, those declines take into account any growth in digital. But this note from MediaPost is particularly telling: It’s worth noting that [circulation] revenues […]

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Posted in Advertising, broadcasting, disney, end, facebook, gannett, google, mark ramsey, mark ramsey media, marketing, Media, new york times, newspaper, radio, radio industry, ramsey-blog, television, trends

The End of Commercial Clutter on Radio?

If there’s any medium more cluttered with commercials than radio, that medium would be TV. Or is it? Some signs suggest that the powers-that-be in TV-land sense a turning point. Witness these words from Kevin Reilly, president of the TBS and TNT cable nets last week at the TCA winter press tour: We have overstuffed […]

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Posted in Advertising, cable, clutter, commercials, fox, mark ramsey, mark ramsey media, Media, media village, radio, radio industry, Radio's Future, ramsey-blog, tbs, tca, television, tnt, trends, trutv, turner

Apple is Wrong about the Future of TV

Apple says the future of TV is apps – but is it? And… Why is Verizon launching a video service nobody is asking for? It’s episode 27 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves for the ubiquity of all things “artisanal,” the 23rd Annual Sports Fan Loyalty Index, MTV’s […]

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Posted in apple, Apps, artisanal, fire wood, future, jeff schmidt, loyalty index, madame tussaud, mark ramsey, Media, Media Unplugged, mtv, nicki minaj, podcasts, ramsey-blog, snapchat, sports fan, television, tom asacker, tv, unplugged, verizon, video, vma

Radio, the “Intimate” Medium

Recently, Howard Stern interviewed MSNBC host and one-time Air America anchor Rachel Maddow, and the conversation eventually drifted to radio and what makes it different from TV. Compared to TV, “radio is an intimate medium,” Rachel said. And of course, she’s right. While we lump radio with television when we think of “broadcasting,” TV is […]

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Posted in howard stern, intimacy, intimate, mark ramsey, mark ramsey media, Media, medium, msnbc, rachel maddow, radio, radio industry, Radio Matters, RIU, television, tv

Worry Less about Technology – More about Content

The title of the piece in USA Today says it all:  ”YouTube spends $100 million to redefine TV.” Beginning this month, YouTube is gambling $100 million that by seeding professional production firms such as Young Hollywood — whose slate of YouTube-only programming premieres Monday — it will draw more eyeballs for longer viewing sessions. YouTube […]

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Posted in Advertising, Digital Strategy, ford, future, Jim Buczkowski, mark ramsey, mark ramsey media, Media, new yorker, radio, radio industry, Radio's Future, RIU, television, trends, use today, video, young hollywood, youtube