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If CNN’s Ratings “Don’t Matter,” Why Do Yours?

The entire category of cable news is suffering a ratings slide. So acknowledges Time Warner CEO Jeff Bewkes. But what’s his solution? How will he turn the cable news ratings situation around? Well it turns out that’s asking the wrong question. In fact, CNN’s response has been to add specialty shows which are decidedly not […]

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Posted in Advertising, anthony bourdain, attention, business model, cnn, digital, jeff bewkes, mark ramsey, mark ramsey media, Media, Media Unplugged, mike rowe, mobile, Radio's Future, ramsey-blog, ratings, revenue, sharon waxman, the grill, the wrap, tom asacker, trends