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Blog Archives

Media Unplugged: Creating Your Own Podcast: A Big Waste of Time?

Creating your own podcast: A big waste of time? And… NBC/Universal cuts primetime ads by 20% – should you? Plus, rants and raves about Tuxe – the fashion company that has turned its products into services – and Ring’s impressive acquisition by Amazon after being rejected by the Shark Tank crew. It’s episode 80 of Media Unplugged with branding […]

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Posted in amazon, Audio, broadcasting, mark ramsey, mark ramsey media, Media, Media Unplugged, podcast, podcasts, radio, radio industry, ramsey-blog, ring, shark tank, tom asacker, tuxe

Media Unplugged: Long Live Fake Fame!

Long live fake fame! And… Is Facebook killing comedy? Plus, rants and raves on what a famous handbag owes to the back of an airplane sick-bag, the wondrous origin of the most famous Coke jingle in history, and the mystery surrounding the seeming impossibility to recreate Beyonce in wax. It’s episode 79 of Media Unplugged with branding authority Tom Asacker and […]

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Posted in beyonce, brand, coke, comedy, facebook, fake, fame, jingle, mark ramsey, Media, Media Unplugged, podcast, podcasts, ramsey-blog, tom asacker, unplugged, wax museum

Media Unplugged: Inside the Epic Battle for Media’s Future

Inside the Epic Battle for Media’s Future. And… How Amazon’s New Convenience Store Changes Everything. Plus, rants and raves on the newest blockchain star, Kodak (?), the “shocking” finding that women over 50 don’t believe your ads, and more. It’s episode 78 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside […]

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Posted in amazon, convenience store, go, kodak, mark ramsey, Media, media future, Media Unplugged, podcast, podcasts, ramsey-blog, research, tom asacker

Media Unplugged: The REAL Story Behind TV’s Transformation

The REAL story behind TV’s transformation. And… Amazon goes private label. Plus, rants and raves on the TV spot that’s a podcast that’s a local restaurant…or something, Facebook’s “fake news” flag that makes content MORE popular, Jack in the Box’s effort to monetize the marijuana munchies, and what happens when Netflix viewers know more about […]

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Posted in amazon, facebook, fake news, jack in the box, mark ramsey, mark ramsey media, Media, Media Unplugged, netflix, podcast, podcasts, private label, radio, radio industry, ramsey-blog, rants, raves, tom asacker, transformation, tv

Media Unplugged: Disney Wants Fox: Now What?

Disney wants Fox…Now what? And… What consumers REALLY want from brands. And… Consumers are running away from advertising in droves. Plus, rants and raves about Netflix’s personalization not just of recommendations but even artwork images, James Franco’s terrific movie, The Disaster Artist, and more. It’s episode 76 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen […]

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Posted in acquisition, Advertising, brands, consumers, disaster artist, disney, fox, james franco, mark ramsey, Media, Media Unplugged, netflix, podcast, podcasts, ramsey-blog, tom asacker, unplugged

Media Unplugged: How to Survive the Media Apocalypse

How to survive the media apocalypse. And… Voice control: It’s not as big as you think – but maybe it will be. Plus, rants and raves about Spotify’s reinvention as an partner for music artists, the new Steven Spielberg movie The Post, and the the wax museum selfies that have outraged the world. It’s episode 75 of Media Unplugged with […]

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Posted in alexa, apocalypse, mark ramsey, Media, Media Unplugged, podcasts, radio, radio broadcasting, ramsey-blog, selfies, spotify, steven spielberg, the post, tom asacker, voice control, wax museum

Media Unplugged: Is the NFL Overexposed?

Is the NFL overexposed? And… The future of ad agencies may not be advertising at all. Plus, rants and raves about the REAL motivation between daylight savings time and Ikea’s “ingenious” pre-roll ad that wastes your time like a short movie. It’s episode 74 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we […]

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Posted in ad agencies, Advertising, daylight savings time, ikea, mark ramsey, mark ramsey media, Media, Media Unplugged, nfl, overexposed, podcast, podcasts, ramsey-blog, tom asacker

Media Unplugged: Is A&E Creating Cultural Brands – or Blowing Smoke?

Is A&E creating cultural brands – or blowing smoke? And…Martin Scorcese doesn’t understand Rotten Tomatoes – and the feeling is mutual. Plus, rants and raves about Blue Apron’s new podcast (have you really been hungry for that?), the mental health challenges unique to musicians (or are they?), and what happens when a child’s “Anne Frank” Halloween costume becomes controversial and is re-labeled (hint: Nothing, unfortunately). […]

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Posted in a&e, anne frank, blue apron, halloween, mark ramsey, martin scorcese, Media, Media Unplugged, podcasts, ramsey-blog, rotten tomatoes, tom asacker, tv, unplugged

Media Unplugged: Apple’s TV Strategy Revealed

Apple’s TV strategy revealed! And… Video wins online – but where’s the money? Plus, rants and raves about Dyson’s move into electric vehicles, the scale of Amazon’s investment in Alexa, 12 questions that will change your life, and my own new podcast about the people and the making of the movie The Exorcist. It’s episode […]

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Posted in 12 questions, alexa, apple, branding, dyson, exorcist, mark ramsey, mark ramsey media, Media, Media Unplugged, money, online, podcast, podcasts, ramsey-blog, tom asacker, tv, video

Media Unplugged: Amazon is Promising the NFL what Nobody Else Can

Amazon is promising the NFL what nobody else can. And… Apple wants James Bond. Plus, rants and raves about a terrific new promotional app from TV’s The Walking Dead for Mountain Dew, the myth that the radio industry needs less regulation, and the strange phenomenon of “free range trees.” . It’s episode 71 of Media Unplugged with branding […]

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Posted in amazon, app, james bond, mark ramsey, Media, Media Unplugged, mountain dew, nfl, podcast, podcasts, ramsey-blog, rants, raves, tom asacker, unplugged, walking dead