tom taylor Archives - Radio Intelligence
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Radio Revenue: You Get What You Ask For

You get what you ask for. Last week Townsquare Media reported that about 30% of its revenue derived from non-spot sources in 2014 – 42% if you exclude recent acquisitions. And Townsquare isn’t alone. Check out how CBS (the entire company, not just radio) is shedding its dependence on advertising: CBS, which in addition to the CBS […]

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Posted in 40%, Advertising, cbs, mark ramsey, mark ramsey media, measurement, Media, nielsen, radio, radio industry, Radio's Future, ramsey-blog, revenue, sales, strategy, tom taylor, townsquare, trends

Uh Oh: Radio’s Reach is Declining

In  a new report from Nielsen, the news for the traditional radio space is decidedly unsurprising, and not the stuff of holiday cheer. As Tom Taylor summarizes: AM/FM’s monthly reach gained half-a-percent – but Time-Spent fell 3% over last year. And the 3% drop is consistent across African-Americans and Hispanics, two groups that have traditionally shown […]

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Posted in Audio, entertainment, information, mark ramsey, mark ramsey media, Media, nielsen, radio, radio industry, Radio's Future, ramsey-blog, ratings, reach, time spent listening, tom taylor, trends, tsl

The Nail in HD Radio’s Coffin – And What It Means For You

From Tom Taylor Now: A site named GMAuthority says among the changes for the [Chevrolet] Traverse, “HD Radio [is] removed.” There’s more. For the 2015 Silverado truck, GMAuthority says “HD radio feature removed from all radios.” Same for the 2015 GMC Sierra truck, here. For the high-end Buick Enclave, the previous “Color Touch AM/FM/SiriusXM/HD Radio […]

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Posted in 4g, auto, automobile, Automotive, general motors, gm, gmauthority, hd radio, ibiquity, Insights, LTE, mark ramsey, mark ramsey media, Media, mobile, Moble Audio, onstar, radio industry, ramsey-blog, siriusxm, tom taylor, wi-fi

Predictions for Radio in 2014

Tom Taylor offered up some questions for radio to ponder in 2014. I thought I’d take this opportunity to answer them: 1. Connected car – friend or foe? Both – and neither. The connected car doesn’t care about you, radio. It cares only about the consumers on the buying end of the auto transaction and, […]

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Posted in 2014, Advertising, connected car, Insights, mark ramsey, mark ramsey media, Media, online radio, predictions, radio, radio industry, Radio's Future, ramsey-blog, tom taylor, trends