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R.I.P. Arbitron’s Total Audience Measurement

Earlier this week, a number of leading broadcasters piped in on a scenario whereby Pandora and other online radio services would be measured alongside radio in Arbitron’s supposedly forthcoming Total Audience Measurement report, and the most telling word was this one:  “Frightening.” Indeed it is “frightening,” the thought that a stable ecosystem of radio brands […]

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Posted in arbitron, industry, mark ramsey, mark ramsey media, Media, online radio, pandora, radio, RIU, slacker, streaming, total audience measurement, triton