triton digital Archives - Radio Intelligence
Blog Archives

The Amazing Advertising Impact of Podcasts – PodcastOne’s Mike Agovino

Podcasting is helping millions of listeners fall in love with audio all over again. That’s from the perspective of someone who has been at the center of radio, digital, and now podcasting. Mike Agovino is Executive Vice Chairman of PodcastOne and former COO of Triton Digital – two firms at the core of the new age […]

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Posted in 2015, Advertising, Audio, hivio, interview, Interviews, mark ramsey, mark ramsey media, Media, mike agovino, money, podcasting, podcastone, podcasts, radio, radio industry, ramsey-blog, revenue, sales, triton digital

Are Your Audio Ads Too Dumb? Make Them Smarter

Data is powering marketing in general and advertising in particular in ways that could not have been imagined even five years ago. It’s important for folks in the audio space to bend their heads around this because data is, fundamentally, a form of marketing intelligence. And the more marketing intelligence that’s packed into ad inventory, […]

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Posted in ads, Advertising, age, Audio, digital, gender, Internet Radio, mark ramsey, mark ramsey media, Media, mike agovino, online, online radio, programmatic, Radio's Future, ramsey-blog, registration, triton, triton digital, zag, zip

What is Sean Hannity Smoking?

“It’s the single biggest threat to the radio business today, the measurement system is flawed in a dramatic way.” So says Sean Hannity in Radio Ink: For example, in New York, if you’re listening to The Sean Hannity Radio Show on the WOR website, even if you have a Portable People Meter, I can’t get […]

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Posted in Internet Radio, mark ramsey, mark ramsey media, measurement, Media, nielsen, online radio, radio broadcasting, radio industry, radio ink, ramsey-blog, ratings, sean hannity, triton, triton digital

It’s Time to Rethink Rewards Programs

The logic of the famous 20:80 rule dictates that the more effort any radio brand invests in its biggest fans, the more that has potential to pay off with a stream of loyalty, usage, preference, ratings, and even brand evangelism. And that brings us to the idea of rewarding our fans so as to encourage […]

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Posted in contests, Digital Strategy, dominick milano, Insights, mark ramsey, mark ramsey media, Media, programs, radio, radio industry, Radio's Future, ramsey-blog, rethink, rewards, triton, triton digital

What Broadcasters MUST Do in the Online Radio Space

What is REALLY going on in the online radio space in local markets all across America? Triton Digital Chief Strategy Officer Patrick Reynolds lifts the veil on one local market, San Diego, at hivio 2013. In this presentation, Patrick brings us up to date on trends in online radio and explains just how much online […]

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Posted in Audio, digital, hivio, Internet Radio, local, mark ramsey, mark ramsey media, Media, online radio, pandora, patrick reynolds, presentation, radio, radio industry, ramsey-blog, san diego, streaming, trends, triton, triton digital

Representing Radio at SXSW

One of the drumbeats at the recent hivio radio ideas festival was that broadcasters spend too much time in their radio-only silos and not nearly enough time crossing media and conference boundaries to mingle with new people and new ideas (indeed, this was one of the motivating drives behind hivio in the first place). Here’s […]

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Posted in Audio, digital, Events, mark ramsey, mark ramsey media, Media, online radio, patrick reynolds, radio, radio industry, ramsey-blog, session, streaming, sxsw, triton, triton digital

Gamification can Transform Radio’s Digital Platforms

Chris Bell is president of Triton Digital’s Applications and Services division. Triton is an innovator in bringing game mechanics to radio platforms.  Indeed, gamification is a major emphasis for the company and I have been impressed by their investments in this area. So what is gamification, and why does it matter to radio? How does […]

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Posted in Advertising, arbitron, Audio, brand, chris bell, communication design, consumer, digital platform, Digital Strategy, dramatically improve, engagement, Gamification, graphic design, improve, interview, mark ramsey, mark ramsey media, marketing, Media, monetize, platforms, podcasts, radio, radio brands, radio industry, RIU, transforms, triton, triton digital

NPR’s New Ability to Power Streaming Monetization

NPR’s recent deal with Triton Digital is more than a means of measuring webcast metrics.  It’s also an important step in the direction of monetizing NPR’s streaming content and sharing that revenue potential and that power with affiliate stations. Listen as I talk with Jay Sterin, Triton’s VP Digital, about what the new capabilities of […]

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Posted in Audio, digital, Internet Radio, Interviews, jay sterin, mark ramsey, mark ramsey media, Media, monetization, monetizing, national public radio, npr, online, Public Radio, RIU, streaming, triton digital, triton media