Twitter’s Misbegotten Live Video Strategy. And…Champagne and Caviar Dreams, Meet Cold Hard Cash. Plus, rants and raves about the visual effects artist with the most amazing video to sell his used car – ever, and more. It’s episode 63 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. This episode is brought […]
Amazon lands NFL streaming rights…So what? And… Should Twitter be charging? Plus, rants and raves about Netflix’s new ratings system, the value of authenticity (or lack thereof) in Pepsi’s aborted new campaign, and more. It’s episode 61 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. This episode is brought to you […]
Apple is the new Hollywood! And… You can’t fix Twitter. Plus, rants and raves about new products at CES that make perfectly good items too complicated, advice on writing stronger that should be more strongly written, Tom’s great new book, “I Am Keats,” and more. It’s episode 56 of Media Unplugged with branding authority Tom Asacker […]
How do radio, online radio, and podcasting fit into the larger pattern of tech trends washing over today’s audiences? What’s the power of audio in the first place? Peter Kafka is a great person to ask. Peter is Senior Editor for Media at Re/code, the digital news platform launched by Kara Swisher and Walt Mossberg. Peter […]
Netflix’s Secret Way to Predict Your Likes. And… Twitter Streams NFL Games – that’s GREAT – for the NFL. It’s episode 40 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves about how YOU can “hack the media” the Donald Trump way, what it means when 2,000 YouTube […]
Rush Limbaugh’s contract is up and it’s decision time – not only for Rush but for the industry which awakens to a 2016 where, for better or worse, Rush is the most famous name in radio. And it’s time for Rush Limbaugh to go. Now this is nothing personal. Rush has had an amazing symbiotic […]
Is social media “a great wasteland” of the modern media age? And…why is MSNBC launching daily Facebook videos that have nothing to do with the MSNBC brand? It’s episode 15 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Tom rants and raves on platforms mistaken for brands. Mark rants and […]
We have about two thousand listens to the new twice-monthly podcast I produce with branding strategist Tom Asacker. It’s called Media Unplugged. Have you listened yet? This week Tom and I ask whether the Internet is disrupting the TV industry or – after decisions by HBO and CBS to provide streaming-only subscription services – is Big Media eating […]
Quick Summary: How do today’s tech startups launch and scale big and fast? By using a new union of traditional and direct marketing and business development that adds up to one thing: Growth. How can radio and other media brands become “growth hackers”? Ryan Holiday is the former Director of Marketing for American Apparel. He has promoted […]
What is this show @midnight that has exploded in ratings and social media buzz since its debut last October? And why should radio care? You should care because @midnight and its creator/host Chris Hardwick have cracked the code on how to use Twitter – and there’s much you can learn from their strategy. Writes The […]
