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Radio Does Not “Heart” Twitter

I just read a fascinating report on Radio’s relationship to Twitter in the U.S. and the results will startle and unsettle you. You can download the full report here. It’s from Brandwatch, a social media analytics company. Here’s a summary of some of the key bullet points from the study which sampled 20 radio stations from […]

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Posted in analysis, analytics, best practices, brandwatch, Insights, mark ramsey, Media, radio, radio industry, ramsey-blog, report, trends, tv, Twitter, UK, US

Advertising is about Audiences – not Distribution Channels

Twitter’s ability to attract a swarm of conversations around particular TV shows means that it can marshal a large audience engaged in a particular show without necessitating the use of the traditional TV spot. From the advertiser’s perspective there will be a motivation to reach the people who count without blowing a big wad of […]

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Posted in Advertising, mark ramsey, mark ramsey media, Media, radio, radio industry, ramsey-blog, route around spots, social media, spots, Twitter

Radio: Pretend your Customers are Fans, not Advertisers

So I’m talking to a digital solutions provider who has created a platform featuring new value for consumers as part of a radio station’s online brand. Right in the middle of his on-screen experience, surrounded by the new stuff he created for his radio client, is that particular station’s Facebook feed. “Why is that there?” […]

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Posted in Advertising, agencies, customers, facebook, Insights, mark ramsey, mark ramsey media, Media, pandora, radio, radio industry, Radio's Future, speed bump, Twitter

Radio: Is Anybody in Charge of your Fans?

It was my first visit to the Sundance Channel, and I was met with this visual: Not so much a “pop up” per se as in invitation to deepen a relationship which was at least strong enough to bring me to the page in the first place (and it didn’t “pop” during my second visit). […]

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Posted in branding, david siteman garland, email, facebook, mark ramsey, mark ramsey media, Media, popup, relationship, rise to the top, RIU, seth godin, social, Twitter

Digital Media: What’s in Store for 2013

Here are some stats from a brand new eMarketer report on U.S. digital media usage changes from now to 2013. I’ll focus on some highlights relevant to broadcasters: Facebook users:  147 million, up 4% Twitter users: 36 million, up 14% Smartphone users: 138 million, up 19% Mobile Internet users: 144 million, up 18% Mobile video […]

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Posted in 2013, answers, broadcasting, changes, computing, digital, digital consumer, digital media, digital omnivore, Digital Strategy, emarketer, industry, mark ramsey, mark ramsey media, Media, media usage, mobile banking, mobile web, quick answers, radio, radio industry, real time web, RIU, smartphones, store, strategy, technology, the quick, Twitter, what's

Is Social Media for Conversation – or for Broadcasting?

“Social media is for conversations, not broadcasting.” That’s a common bromide among social media gurus.  But is it true? This matters to traditional broadcasters, because so much of what we do is built for broadcasting – it’s built for “one-to-many.”  Should we shoot for more conversation or more distribution? Hubspot’s Dan Zarella took a closer […]

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Posted in blog, blogs, broadcasters, bromide, conversation, conversations, dan zarella, facebook, hubspot, Internet, mark ramsey, mark ramsey media, marketing myths, mass media, Media, media guru, media sound, radio, radio industry, RIU, social media, technology, that's, the conversation, traffic, Twitter, world wide web, zarella

Radio Hires the Internet Star

What’s the best way to develop new talent? Is it to steal from the switchboard and upgrade to sidekick? Is it to place a blind ad in an industry trade? Is it to hire or voice-track a good-enough talent from another market where that talent’s awareness in this market is zero? You could steal somebody […]

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Posted in andrea russett, Audio, development, featured, hot 107.9, internet star, interview, Interviews, mark ramsey, mark ramsey media, Media, oasis radio group, phil becker, radio, radio industry, RIU, social media, talent, Twitter, video, Videos, youtube