unique – Radio Intelligence
Blog Archives

Here’s How Your Radio Company Can Make Some Money This October

Every broadcaster is on the hunt for non-traditional revenue, right? Everyone wants to leverage their amazing audience attention and focus that attention on money-making opportunities that go beyond spots. Well, here’s a groundbreaking opportunity for you to do just that. October. It’s the season of Halloween. It’s also the season where local haunted attractions and […]

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Posted in Advertising, compelling, future, halloween, Inside Psycho, ntr, podcast, podcasting, podcasts, radio, radio industry, ramsey-blog, revenue, unique, wondery

The Magic of Radio Experiences

Retail stores are closing all across the country. “It’s Amazon! They’re stealing our market!” That’s the refrain. And it’s true, right? But wait… Has America lost its taste to shop locally? And what does that imply for local broadcasters who also compete for the attention of their audiences with platforms not bound by geography? Here’s a […]

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Posted in compelling, content, experiences, forrester, lesson, local, mark ramsey, mark ramsey media, Media, radio, radio broadcasting, Radio's Future, ramsey-blog, retail, strategy, unique

A Halloween Message for Radio

I posted this for the first time a couple years ago, but I think it contains an evergreen message which is particularly appropriate for radio and for Halloween. Some great advice from a horror legend. Especially if you’re in the business of creating unique and compelling content. Enjoy. And Happy Halloween.

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Posted in advice, Audio, boris karloff, christopher lee, compelling, horror, Insights, james whale, legend, mark ramsey, mark ramsey media, Media, monster, radio, radio industry, ramsey-blog, talent, unique, william henry pratt

Making Sense of the Auto Dashboard

It seems to me that radio is in a bit of paralysis by analysis when it comes to the “connected” auto dashboard. As we get lost in the details of what change is coming and how fast, we’re not focused nearly enough on what to do about it, given that such a large proportion of […]

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Posted in auto, Automotive, compelling, connected, dash, dashboard, detroit, live, local, mark ramsey, mark ramsey media, Media, mobile, Moble Audio, radio, radio industry, ramsey-blog, sense, unique