value Archives - Radio Intelligence
Blog Archives

No AM Radio? Automakers Should Listen To Their Customers

Now I am as pro-technology as anyone you’ll find in the audio space, but the reason to be pro-technology is to be pro-consumer. Because any technology that doesn’t serve the interests and desires of consumers is a solution that, by definition, nobody wants. And the only thing worse than not being wanted is being UNwanted. So […]

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Posted in am, am radio, auto, Automotive, bmw, car, consumers, ev, expectation, fm, mark ramsey, mark ramsey media, Media, radio, radio industry, ramsey-blog, tesla, trends, value, vehicle

Music Labels Don’t Understand the Real Value of Music

Memo to music labels: The “value” of music is defined by consumers, fans, and listeners, not by you and your minions. From Billboard: A renewed focus on the value of music comes as a transition point for the record business. Rob Wells, Universal Music Group’s president of digital who brokered deals with “freemium” services like […]

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Posted in apple, billboard, free, freemium, label, mark ramsey, mark ramsey media, Media, monetize, music, Radio's Future, ramsey-blog, sam goody, spotify, tower records, value

7 Reasons Why Your DJ Blog is a Waste of Time

Does your radio station have a batch of DJ blogs? Here are 7 reasons why they may be a waste of time, effort, energy, and resources – especially on music-oriented stations: 1. A blog requires a strong point of view, and many DJ’s don’t have one In fact, in many cases a strong point of […]

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Posted in 7 reasons, blogs, deejay, dj, Insights, mark ramsey, mark ramsey media, Media, Personalities, personality, radio, radio industry, ramsey-blog, station, value, waste of time

Consumers Don’t Care about your Messages

There’s a difference between giving people what they desire and messaging them to convince them that what you have is what they desire. That’s one point from my friend, branding authority Tom Asacker, in the conversation we had on the stage of the recent Public Radio Program Director’s conference in Las Vegas. Watch (or click […]

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Posted in 2012, Audio, branding, consumers, featured, mark ramsey, Media, message, prpd, Public Radio, radio, radio industry, tom asacker, value, video, Videos

Radio Sellers and Programmers are finally on the Same Side

Value to clients is about more than running ads.  And value to consumers is about more than simply playing music. That’s the new world of radio today. No longer is there a “sales side” or a “programming side.”  Nowadays there’s only one “side” and it’s the “value side.” Value to clients and consumers at the […]

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Posted in Audio, featured, federated, federated media, future, ideas, james derby, mark ramsey, mark ramsey media, Media, programming, radio, radio industry, Radio's Future, RIU, sales, same, sellers, side, value, video, Videos