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Is Online Video Killing the TV Star? No!

Is online video killing the TV star? Absolutely not! Also: What does it mean when the debut novel from a YouTube star breaks records and outsells even Harry Potter? It’s episode 9 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! And if you’re reading […]

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Posted in advertisers, content, google, harry potter, itunes, jeff schmidt, jk rowling, killing, mark ramsey, Media, Media Unplugged, online, original, peter pan live, podcast, podcasts, ramsey-blog, record, stitcher, tom asacker, tv star, tweet, unplugged, viacom, video, youtube, zoella

Beware the “Commercial Cliff”

The spot load on some radio stations continues to swell.  But how much is too much?  At what point will audiences and advertisers decide to take their listening and their business, respectively, elsewhere? A cautionary tale is as close as the nearest cable box. From Broadcasting & Cable: Viacom has come under fire lately for […]

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Posted in Advertising, broadcasting, cable, cliff, clutter, commercial, mark ramsey, mark ramsey media, Media, nick at nite, radio, radio industry, RIU, spots, tv land, viacom

Radio: A Sure Path to Lower Ratings

So the early results are in in the battle between DirecTV and Viacom, and they’re not pretty – for Viacom. Thanks to a deal dispute, Viacom has been off DirecTV for several days.  That is, distribution – attention – has been reduced.  And the impact has been dramatic. According to the LA Times, Nickelodeon’s ratings […]

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Posted in attention, consumer, decrease, directv, distribution, high definition television, intention, lower, mark ramsey, mark ramsey media, matter, Media, mtv, radio, radio broadcasters, radio industry, Radio's Future, rating, ratings, RIU, spongebob squarepants, success, vh1, viacom