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Impact Your Radio Audience the Dragonfly Way

Andy Smith is the co-author of a fabulous new book called The Dragonfly Effect, a book about using social media to drive social change. A serial tech marketer and entrepreneur, Andy is a Principal of Vonavona Ventures where he advises and bootstraps technical and social ventures with guidance in marketing and customer strategy. Watch the […]

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Posted in andy smith, Audio, book, branding, dragonfly, dragonfly effect, featured, interview, Interviews, mark ramsey, mark ramsey media, Media, radio, radio industry, RIU, social media, strategy, video, Videos

Will Radio be Good to Great to Gone?

Alan Wurtzel is the former CEO of Circuit City, America’s late, great electronics superstore. He is also the author of a fabulous new book called Good to Great to Gone: The 60 Year Rise and Fall of Circuit City, a memoir of the lessons he learned from the failure of Circuit City that can apply […]

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Posted in alan wurtzel, Audio, book, featured, good to great to gone, interview, Interviews, management, mark ramsey, mark ramsey media, Marketing Strategy, Media, radio, radio industry, Radio's Future, RIU, strategy, trends, video, Videos

What Happens when you Focus on “Fans”?

“Fans, not just Listeners.” That was the theme of a national conference of show and digital producers for Southern Cross Austereo, Australia’s leading media and entertainment company. What happens to your strategies when your focus is on fans first? What happens to your ability to execute those strategies across platforms? It turns out that a cross-platform […]

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Posted in Audio, australia, fans, featured, interview, Interviews, listeners, mark ramsey, mark ramsey media, Media, radio, radio industry, Radio's Future, RIU, sam cavanaugh, sca, southern cross austero, video, Videos

How to Make Local Digital Sales More Effective

Local radio is now, more than ever, in the local media business. And that means not just selling spots or selling digital ideas that live around those spots.  It also means helping your current and potential clients create better media themselves and compete more effectively in the digital space your radio brand doesn’t own. But […]

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Posted in Advertising, anthony bratti, Audio, buzzboard, demo, digital, featured, local, mark ramsey, mark ramsey media, Media, neal polachek, q&a, radio, radio industry, radio station, RIU, sales, video, Videos, vsplash

Local Public Radio: What To Do…

…in a world where the networks you pay for content circumvent you by distributing much of that same content online? This is a complicated question, but it’s one that branding authority Tom Asacker tackles with me in this highlight from our conversation at the recent Public Radio Program Director’s conference in Las Vegas. Is it […]

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Posted in 2012, a clear eye, Audio, branding, content, featured, local, mark ramsey, Media, nor, program director, prpd, Public Radio, purpose, radio, radio industry, tom asacker, video, Videos

Consumers Don’t Care about your Messages

There’s a difference between giving people what they desire and messaging them to convince them that what you have is what they desire. That’s one point from my friend, branding authority Tom Asacker, in the conversation we had on the stage of the recent Public Radio Program Director’s conference in Las Vegas. Watch (or click […]

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Posted in 2012, Audio, branding, consumers, featured, mark ramsey, Media, message, prpd, Public Radio, radio, radio industry, tom asacker, value, video, Videos

Mediacize This: Radio, Your Clients are Becoming “Media”

One of the greatest challenges for ALL traditional media – radio, TV, and print – is what I’m calling the “mediacizing” of brands.” As our client brands create content via media these brands become media, and as brands become media we have to ask: Where does that leave traditional media brands? Will big brands need […]

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Posted in Advertising, amp, Audio, brand, brands, communication, earned media, featured, Insights, mark ramsey, mark ramsey media, marketing, Media, media brand, media buyer planner, media campaign, media radio, mediacize, oreo, own media, print, radio, radio industry, RIU, social media, traditional media, tv, video, Videos

What Business Are You In, Radio?

It’s one of the most important and least understood conversations all broadcasters should be having:  What business are you really in? This is a highlight of the recent Christian radio CMB Momentum Conference in Orlando, where I introduce this concept. It’s worth noting that the answer for (non-commercial) Christian broadcasters is completely different from the answer […]

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Posted in 2012, Audio, christian, cmb, conference, featured, mark ramsey, mark ramsey media, Media, momentum, radio, radio industry, Radio's Future, RIU, video, Videos

Radio’s Future requires Innovation

When it comes to radio’s future, how important is it to try out stuff and take chances? Very important, if you ask Beau Phillips, former Executive VP of Programming and Marketing at Dial Global. Beau argues that your radio brand needs to be loved, not simply liked – on Facebook or anywhere else. That requires […]

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Posted in Audio, beau, beau phillips, broadcasting, creation, creativity, dial global, executive vp, facebook, featured, former executive, future, global, innovation, Interviews, mark ramsey, mark ramsey media, Media, phillips, radio, radio industry, Radio's Future, requirement, RIU, talent, video, Videos, vp

How to Make Your Content “Pop”

Sometimes we have this weird notion that platforms are places for us to put the same stuff everywhere. They’re not. The way to make your content “pop” is to re-imagine it for every platform where it appears.  It’s not the same thing someplace else. It’s something new someplace else – inspired by its original form, […]

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Posted in Audio, content, featured, mark ramsey, mark ramsey media, Marketing Strategy, Media, pop, radio, radio industry, re-imagine, RIU, video, Videos