viral Archives - Radio Intelligence
Blog Archives

WAVVE – A New Solution to Make Audio Viral

It’s one of the toughest problems facing any of us in the audio space: How do we leverage social media to spread our actual audio content? This problem is made tougher by the fact that various social media platforms are all in on video and images, but not so much all in on audio. There […]

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Posted in Audio, baird hall, interview, Interviews, mark ramsey, mark ramsey media, Media, new version, platform, podcast, podcasting, radio, ramsey-blog, social media, spread, viral, wavve

Your Audio Does Not Want to Go Viral

Everybody wants to go viral. It’s as if your little corner of fame or infamy is not complete unless you have some tidbit of content achieving the kind of exponential exposure that used to require things like, say, TV or radio. The same goes for those who create audio content and post it online with all […]

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Posted in Audio, buzzfeed, dan patrick, Digital Strategy, facebook, going viral, how to, howard stern, jenna weiss-berman, mark ramsey, mark ramsey media, Media, npr, online radio, podcasting, Public Radio, radio, radio industry, ramsey-blog, rush limbaugh, serial, this american life, viral, virality

How to Make Your Online Audio Go Viral

Video goes viral, but what about audio? I have never even heard the expression “viral audio,” have you? “Going viral” means “being shared.” So why is it so tough to share audio online? In some cases the sharing capability is clunky or nonexistent. But even where conventional sharing functions exist there are two larger problems: […]

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Posted in Audio, Audio Trends, avengers, consumption, contagious, Digital Strategy, discovery, hollywood reporter, how to, howard stern, mark ramsey, mark ramsey media, mashable, Media, new york times, online, podcasting, radio, radio industry, Radio's Future, ramsey-blog, robert downey jr., siriusxm, soundcloud, spread, viral

How to Make News Stories go Viral

How do you make a news story go viral? Also: Marriott – it’s a hotel chain; no, it’s a film studio! And what that means for all brands. It’s episode 11 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, Tom rants about the Pope who pulls no punches and Mark rants about TV’s Celebrity Apprentice, […]

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Posted in celebrity apprentice, chain, donald trump, film studio, hotel, mark ramsey, marriott, Media, Media Unplugged, news, podcast, podcasts, pope, punch, ramsey-blog, rant, rave, story, tom asacker, unplugged, viral

Media Unplugged: BuzzFeed’s Viral Secrets / Netflix vs. Hollywood – Again

It’s episode 4 of Media Unplugged, and Tom Asacker and Mark Ramsey reveal the secret to BuzzFeed’s video success and uncover the real story underlying Netflix’s attack on the movie business. First, we discuss the magical pixie dust that makes BuzzFeed’s viral videos go viral and what that has to do with tapping consumer desire. Second, Netflix fires a bullet to the […]

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Posted in adam sandler, branding, buzzfeed, crouching tiger, distribution theater, hollywood, mark ramsey, marketing, Media, Media Unplugged, movie, netflix, podcasts, ramsey-blog, sequel, tom asacker, video, viral

How to Make Your Message “Viral” – Growth Hacker Mark Middo at hivio 2014

How do you make your audio brand go “viral”? Mark Middo should know. He’s a “growth hacker,” an entrepreneur who builds growth into the DNA of his product at low cost and without spending big money on marketing or advertising. Growth hacking is at the heart of how today’s hot tech startups get off the ground. No […]

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Posted in 2014, 5 minute business, growth hacker, hivio, Mark Middo, mark ramsey, mark ramsey media, Media, radio, radio industry, ramsey-blog, startup, tech, viral

The Best Digital Campaigns of 2011

Earlier this week, Paris-based marketer Gregory Pouy released an excellent presentation about the Best Digital Campaigns of 2011. Pouy manages to avoid focusing on the usual viral campaign suspects such as Evian, Old Spice and Tipp-Exx, and focuses instead on work done by Ikea, Nokia and Intel.

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Posted in 2011, 360, Advertising, benchmark, best digital campaigns 2011, brand management, branding, campaign, campaigns, case studies, case study, case&studies, cases, digital, digital 2011, digital campaign, digital campaigns, digital+marketing, gregory pouy, gregory pouy 360 case study case studies multichan, important research, marketing, multichannel, RADIO DIGITAL SAM ZNIBER, RIU, social media, social media engagement, socialmedia, transmedia, viral, viral marketing, web