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Media Unplugged: Amazon is Promising the NFL what Nobody Else Can

Amazon is promising the NFL what nobody else can. And… Apple wants James Bond. Plus, rants and raves about a terrific new promotional app from TV’s The Walking Dead for Mountain Dew, the myth that the radio industry needs less regulation, and the strange phenomenon of “free range trees.” . It’s episode 71 of Media Unplugged with branding […]

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Posted in amazon, app, james bond, mark ramsey, Media, Media Unplugged, mountain dew, nfl, podcast, podcasts, ramsey-blog, rants, raves, tom asacker, unplugged, walking dead

Radio’s REAL Problem on the New Auto Dashboard

Yesterday I wrote that some auto industry analysts believe radio needs to be easy to find and use on the new auto dashboard because ease of discovery and use will trump any discussion of how good or bad the actual content is. In other words, consumers are not likely to seek out great content they […]

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Posted in amc, auto, Automotive, car, dashboard, Digital Strategy, Insights, mark ramsey, media mark ramsey media, mobile, nordstrom, Public Radio, radio, radio industry, Radio's Future, ramsey-blog, starbucks, technology, walking dead

Why Isn’t Radio Breaking Bad?

It’s in the air, part of the zeitgeist – it’s Breaking Bad. And like all phenomena which own the Twitterized water cooler for one brief, shining moment, it’s what folks want to talk about – a lot – right up until it’s over. Look at how this moment is being captured and capitalized on in […]

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Posted in aaron paul, amc, breaking bad, bryan cranston, Insights, la times, mark ramsey, mark ramsey media, Media, path, radio, radio industry, ramsey-blog, talking bad, talking dead, walking dead