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Lessons for Radio from a World-Class Brand: The San Diego Zoo

What could radio broadcasters possibly learn from a Zoo? Ask the folks at hivio, the first inaugural radio ideas festival, because this conversation between me and San Diego Zoo Global Brand Manager Michael Warburton turned out to be one of the “hits” of the event, and it had the room buzzing. Some highlights: How legendary […]

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Posted in Audio, brand, branding, featured, festival, hivio, ideas, Interviews, mark ramsey, mark ramsey media, marketing, Media, michael warburton, radio, ramsey-blog, san diego, san diego zoo, video, Videos, wild animal park, zoo