Lots of blood, sweat, tears, and treasure have gone into making radio’s alternatives to Pandora et. al., yet I think both IHeartRadio and TuneIn are missing perhaps their greatest opportunity. And it’s staring them in the face. To be sure, these are terrific apps – as good as anything out there. So what are they […]
“Social media is for conversations, not broadcasting.” That’s a common bromide among social media gurus. But is it true? This matters to traditional broadcasters, because so much of what we do is built for broadcasting – it’s built for “one-to-many.” Should we shoot for more conversation or more distribution? Hubspot’s Dan Zarella took a closer […]
Why does a relatively small fraction of your audience “like” you on Facebook? Because, as Shama Kabani reminds us, you’re looking in the wrong mirror. Shama is a celebrated social media author, entrepreneur, and card-carrying member of the digerati (she is also a one-time interview subject on this blog). In a recent piece in Inc. […]
