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Interacting with Audio Ads by Voice – XAPPMedia’s Pat Higbie

Is “touch” broken, when it comes to advertising? That’s the argument from XAPPmedia CEO Pat Higbie in this presentation from hivio 2015, the audio future festival. So what’s not broken? Your ability to activate advertising outcomes with your voice. Especially using mobile devices and when you’re on-the-go. XAPPmedia’s XAPP Ads are interactive audio ads that […]

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Posted in 2015, Advertising, hivio, interaction, mark ramsey, Media, monetization, online radio, pat higbie, radio, radio industry, ramsey-blog, streaming radio, touch, voice, xapp, xappmedia

A New Tool to Make Audio Advertising Interactive – XAPPmedia

You know the radio spots that give you an 800-number – and repeat it four times? Don’t you just love that? Or the ones that ask you to call a number and leave your email on the answering machine? Sounds efficient, doesn’t it? Have you ever wished for an audio advertising experience that was more direct, […]

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Posted in Advertising, Audio, innovation, interactive, Internet Radio, Interviews, mark ramsey, mark ramsey media, Media, online radio, pat higbie, radio, radio industry, ramsey-blog, technology, xappmedia