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Worry Less about Technology – More about Content

The title of the piece in USA Today says it all:  ”YouTube spends $100 million to redefine TV.” Beginning this month, YouTube is gambling $100 million that by seeding professional production firms such as Young Hollywood — whose slate of YouTube-only programming premieres Monday — it will draw more eyeballs for longer viewing sessions. YouTube […]

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Posted in Advertising, Digital Strategy, ford, future, Jim Buczkowski, mark ramsey, mark ramsey media, Media, new yorker, radio, radio industry, Radio's Future, RIU, television, trends, use today, video, young hollywood, youtube