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Are Your Audio Ads Too Dumb? Make Them Smarter

Data is powering marketing in general and advertising in particular in ways that could not have been imagined even five years ago. It’s important for folks in the audio space to bend their heads around this because data is, fundamentally, a form of marketing intelligence. And the more marketing intelligence that’s packed into ad inventory, […]

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Posted in ads, Advertising, age, Audio, digital, gender, Internet Radio, mark ramsey, mark ramsey media, Media, mike agovino, online, online radio, programmatic, Radio's Future, ramsey-blog, registration, triton, triton digital, zag, zip