Peter Waak
President and Founder
- Leading strategist in radio with successful cases in over 20 countries around the world.
- Educated at Stockholm University and Harvard Business School.
- Managing Director of several radio stations in Europe.
- VP Radio Operations for RTL Media Group, which then had 25 million daily radio listeners.
Adrien Chaussee
Media Research Manager
- Skilled project leader with significant experience in quantitative research that spans over global CX projects (AIG, Axa).
- Management and coordination of broad teams of data heroes on research projects in more than 40 countries.
- Previous employers include leading international research companies.
- Education in Marketing from ESC Amiens and University of West Florida.
Sharon Dastur
Vice President & Strategic Advisor
- Built some of the biggest radio brands in the United States, including 20 years overseeing programming at the World Famous Z100 New York.
- Prestigious awards – Billboard Women in Music, Radio Ink Most Influential Women in Radio, TJ Martell Women of Influence, Program Director of the Year (Worldwide Radio Summit, FMQB, S.I.N.).
- Executive Producer of Z100’s Jingle Ball and iHeartRadio Jingle Ball tour.
- Worked closely with the biggest artists in the world including – Taylor Swift, The Weeknd, Ariana Grande, Drake, Ed Sheeran and many more.
Fredrik Severin
Head of Music
- Served six years as Music Director and Program Director for NRJ
- Previously worked as Music Director for MTV in London
- Executes music tests, music meetings, and consults on music and online music testing in major markets worldwide
Björn Mohr
Co-founder and Head of Programming and Strategy
- 40 years of radio experience programming formats such as CHR, Soft AC, AC, Rock, Dance and Public Service.
- Created successful strategies in 25 countries during the past 20 years
- As Program Director, took 104.7 RTL from #10 to #1
Mikael Bergman
Research Manager
- Bachelor degree from University of Massachusetts and Uppsala University.
- Field of expertise include data processing, research methodology and survey design.
- Deep knowledge and experience in Strategic Studies and Online Music Tests.