TEAM - Radio Intelligence


Peter Waak

President and Founder

  • Leading strategist in radio with successful cases in over 20 countries around the world.
  • Educated at Stockholm University and Harvard Business School.
  • Managing Director of several radio stations in Europe.
  • VP Radio Operations for RTL Media Group, which then had 25 million daily radio listeners.

Adrien Chaussee

Media Research Manager

  • Skilled project leader with significant experience in quantitative research that spans over global CX projects (AIG, Axa).
  • Management and coordination of broad teams of data heroes on research projects in more than 40 countries.
  • Previous employers include leading international research companies.
  • Education in Marketing from ESC Amiens and University of West Florida.

Björn Mohr

Co-founder and Head of Programming and Strategy

  • 40 years of radio experience programming formats such as CHR, Soft AC, AC, Rock, Dance and Public Service.
  • Created successful strategies in 25 countries during the past 20 years
  • As Program Director, took 104.7 RTL from #10 to #1

Mark Ramsey

President, Radio Intelligence USA

  • Leading media industry thinker, futurist, and strategic researcher
  • Has been a key strategic advisor to many radio and television broadcasters worldwide, EA Sports and Apple, Inc.
  • Author of Fresh Air: Marketing Gurus on Radio and Making Waves: Radio on the Verge
  • 30 years of strategy and research experience from small to major markets in the USA

Fredrik Severin

Head of Music

  • Served six years as Music Director and Program Director for NRJ
  • Previously worked as Music Director for MTV in London
  • Executes music tests, music meetings, and consults on music and online music testing in major markets worldwide